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Strategy / Creative / Technology

Dr Pepper App Puts Fun in the Hands of Audiences

Cadbury Schweppes added fun to the mobile space, and earned a Webby Award, with Dr Pepper

Imaginuity created a javascript puzzle game titled Matchcaps purposefully built for the iPhone platform. Launched well before the iPhone app store existed, iPhone users were able to surf to a website designed for the size of the device. The game features multiple levels, hints and a high scoring system.

The collaboration earned the app a prestigious Webby Award from the International Academy of Digital Arts and Sciences. It was selected the People’s Voice Winner in Gaming.