Strategy / Creative / Technology
Coppell Gives Residents Mobile Key to The City
Imaginuity provided a custom solution to enable Coppell’s bold digital vision and make a big impact on its residents.
Coppell is a growing city in North Texas with an active community and numerous civic programs. The City of Coppell needed a website that would be engaging and facilitate its growing online services. With a growing number of Coppell residents using their mobile devices to peruse the website, the site needed to be responsive, and easy to explore on any device.
Imaginuity built a site that is easy to navigate and offers citizens multiple access points to the services and information they need, quickly. It also provides useful information for visitors and people looking to move. And the site’s customized content management system puts the power information in the hands of the daily managers of the site. Users have easy access to a wealth of information: event calendars, interactive maps, contact information, utilities payment information, City Council meetings, and more.
The site was recognized with a Silver W3 Award and a Silver Davey Award, both for excellence in strategy and execution of municipal/governmental websites.
The City of Coppell began using Sharepoint as a document management system, and wanted to retain Sharepoint to manage the website’s new content as well. SharePoint has unique challenges when it comes to responsive design, but our development team made modifications on the front end — the part of web design that the user directly interacts with — to allow for a fully-responsive user experience.
Once Imaginuity met with Coppell stakeholders, we were able to understand the goals and needs that needed to be met with a new site. The original user experience was not ideal. Citizens regularly called city hall staff to get help finding what they needed. This direction inspired the creative and technology teams as they moved forward.
When collaborating through the creative process, Coppell wanted to give residents a well-designed and resourceful tool that reflected the personality of the city and its residents. After reviewing a few options, Coppell selected one with integrated homepage video backgrounds coupled with the rich photography contributed by the city’s different departments . This gives site a true experience of the city and the people who call it home, from their browser window — all without hindering their ability to get to the information quickly and easily.
This custom site allowed for a single sign-on between the Coppell intranet and internet sites, for ease of maintenance for city employees, and to deliver better, faster communication to residents. Our technology team was able to integrate documents and council meeting videos seamlessly through the use of an iframe.