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Strategy / Creative / Technology

Beal Bank Merges Two Sites Into One

Beal Bank asked Imaginuity to develop one branded website that would combine the features and information of two previous bank sites.

When national Beal Bank acquired another entity, Imaginuity created one cohesive website that merged both banks into one digital space, while maintaining the features and content familiar to users of the two previous websites. We also implemented an intelligent login system that allows customers to navigate banking services and rates available to them based on their home location.

The result: a fast, content-rich experience that is united in brand, purpose and messaging.