Strategy / Creative / Technology
Balfour Beatty US: Localizing a Global Brand
Our cross-functional team built an easy-to-maintain, yet dynamic, content-rich website to appeal to all of the audiences Balfour Beatty US serves.
Continuing its long relationship with Imaginuity, Balfour Beatty Construction returned to Imaginuity to help them evolve its website to better represent the future and voice of its US operations.
Our strategy, creative and technology teams partnered closely with Balfour Beatty to plan, design and implement a wealth of dynamic, responsive content — including case studies, videos and blogs sourced from all of its local teams and its national team — into the company’s globally-established branding, “Relentless Ally” messaging with the personality of the local, regional and global teams.