Strategy / Creative / Technology
Redefining the Brand for AtlasPipeline
The natural gas midstream company needed a new brand that promoted its focus on leading the green initiative in the energy industry.
As a thriving business in the midstream natural gas industry, AtlasPipeline needed a brand that reflected its growth and sophistication to shareholders, customers and the public.
We started with a brand evolution including a new corporate logo and new brand palette. We then evolved the new branding into a new website that was re-architected, re-designed and rebuilt to deliver a seamless customer experience. The new site streamlined previous information, added stock information and investor relations information, and added sections for royalty interest owners and landowners. Adding a new content management system empowered our client to quickly manage content.
With a successful merger completed, AtlasPipeline is now part of Targa Resources Partners LP.