Simplify marketing complexity and accelerate your path to digital transformation.
Marketing used to be a lot easier. Not too long ago, the customer path to purchase was a simple process, linear and uncluttered. Brands were in control of messaging and their narrative, and you could reach a significant number of customers and prospects with a few broad-reaching and more targeted media types.
Today, despite the promise that technology simplifies approaches and processes, marketing is growing increasingly complex. There are now hundreds of directly and indirectly connected touchpoints along the customer journey. Brands control some touchpoints, like website interactions, advertising campaigns and meetings at tradeshows; others, they don't, such as reviews, social media mentions and online forum discussions. Throw in a profusion of data and countless tools, platforms, systems, and vendors to manage everything, and the complexity can quickly spin out of control.
Alas, ignoring this sea change is not an option. To thrive today and tomorrow, brands need to embrace digital transformation and reimagine the way they market their products and services to engage with today’s highly connected and tech-savvy consumers.
For over 20 years, Imaginuity® has been combining imaginative thinking and innovative technologies to create transformative results for our clients and their customers. Our integrated services of Brand Experience, Technology and Media accompany the consumer on every step of the customer journey from awareness through conversion to loyalty. Our unique platforms Pylot™ and AdScience® unite core functions in one place, resulting in improved efficiencies, higher productivity, and better marketing outcomes.
Pylot is an easy-to-use, all-in-one digital marketing platform for multi-location website development, management, and integrated marketing services. Using a modular design system, multiple websites can share a look and feel, with just the right touch of local customization. This can all be done at scale and with speed never before possible.
Everything you need to launch fully functional websites and run localized marketing campaigns is all in one place. The level of local flexibility and customization is always up to you.
If a fully custom website is more your style, we’ve got that covered as well, supported by our in-house development team and over 200 awards for website design and user experience excellence.
AdScience, our proprietary customer data platform, collects, analyzes, and activates first-, second-, and third-party customer data resulting in rich customer and look-alike customer profiles, insightful media planning and efficient campaign execution at the national, regional, or local level. Crystal-clear performance visualizations let you monitor results and make changes in real-time to optimize media spend.
AdScience also provides a fresh take on campaign attribution. Many marketers still rely on last-touch attribution to measure campaign success. This may give a false reading on what is truly driving performance. While a customer may have decided to visit a location from a programmatic display ad, a direct mailer that same customer received weeks earlier could also have influenced the conversion. AdScience insights eliminate the guesswork of advertising performance and provide a clear picture of which media work best together to generate the best outcomes for your business.
Rich Customer Profiles
- Highly Detailed
- Actionable Insights
- Customer & Look-Alike Profiles
Data-Driven Media Planning
- Streamlined Processes
- Precision Targeting
- Meaningful Impressions
- Blended Data Sources
- Real-Time Updates
- Intuitive Filtering