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Franchise Organizations

Improve marketing performance nationally, regionally and locally.

Over the past several years, the best ways for franchise organizations to market themselves have significantly changed. The good news is that a profusion of new tools, platforms and technologies are now enabling a more data-driven, insightful, and holistic approach to marketing planning, execution management and measurement.

 

However, rather than making things easier, this evolution has made franchise marketing much more complex. What was once a relatively straightforward process from awareness to consideration to purchase, supported by a few broad-reaching media options, is now a constellation of countless directly and indirectly connected touchpoints that even the most seasoned marketing team can find difficult to harness. Add in having to establish and maintain a consistent online brand presence across distributed locations and the fact that to execute local campaigns, many individual franchisees or regional franchise groups are using their own decentralized marketing platforms and tools; and you can begin to sense the enormity of the challenge.  

 

To manage today’s marketing complexity, Imaginiuity® offers two unique platforms that help forward thinking franchise organizations establish a scalable online presence across their locations fast, leverage data science to define their best customers, and connect the dots between myriad customer touchpoints along the path to purchase. The results are improved efficiencies, higher productivity, and better marketing outcomes.


Pylot

Created from over 20 years of imaginative thinking and innovative technology development, Pylot is an easy-to-use, all-in-one digital marketing platform for multi-location website creation, management, and integrated marketing services. Using a modular design system, your location’s websites can share a look and feel, with just the right touch of local customization. This can all happen at scale and with speed never before possible.

For even more lift, you can add on services to attract search traffic, deliver omnichannel campaigns, and keep directory listings up to date. CRM and marketing automation technology integrations are also possible to smooth out the turbulence of last-minute tactical planning.  

 

Everything you need to launch fully functional websites and run localized marketing campaigns is all in one place. The level of local flexibility and customization is always up to you.

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Digital Advertising

Target precision messages to specific audiences at the right times.

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Paid Search and Enhanced SEO

Align paid and organic search to attract highly engaged site traffic.

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Local Listings Management

Keep every directory listing up to date to boost visibility.

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Review Management

Maintain a positive online presence with review and social mention monitoring.

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Omnichannel Marketing

Manage CRM, email, SMS/MMS, social and chat, all in one place.

AdScience®

AdScience, our proprietary customer data platform, collects, analyzes, and activates first-, second-, and third-party customer data resulting in rich customer and look-alike customer profiles, insightful media planning and efficient campaign execution at the national, regional, or local level. Crystal-clear performance visualizations let you monitor results and make changes in real-time to optimize media spend. 


AdScience also provides a fresh take on campaign attribution. Many marketers still rely on last-touch attribution to measure campaign success. This may give a false reading on what is truly driving performance. While a customer may have decided to visit a location from a programmatic display ad, a direct mailer that same customer received weeks earlier could also have influenced the conversion. AdScience insights eliminate the guesswork of advertising performance and provide a clear picture of which media work best together to generate the best outcomes for your business.

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Rich Customer Profiles

  • Highly Detailed
  • Actionable Insights
  • Customer & Look-Alike Profiles
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Data-Driven Media Planning

  • Streamlined Processes
  • Precision Targeting
  • Meaningful Impressions
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Impactful Visualizations

  • Blended Data Sources
  • Real-Time Updates
  • Intuitive Filtering

We can help transform your business.

Contact us today to learn more about how our multi-location marketing expertise can take your franchise business to new heights.


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