Google receives over 63,000 searches per second. With this kind of volume, keeping a company at the top of the search results can seem like magic. It actually takes a lot of hard work and constant learning. Not a problem for members of our paid media and organic search teams who not only work together but learn together; seen here at last week’s DFWSEM meeting about the latest changes to Google’s algorithm.
Our media team is pleased to add Judy Castanheira as our new paid search supervisor. Her experience in marketing and project management from both the corporate and agency perspectives spells good news for our clients, who will benefit from her deep roots in data collection and analysis. And, as we all know, good analytics lead to optimized strategies that reveal real opportunities for more business.
Calise Partners’ acquisition of Imaginuity® joins established marketing technology and media leadership with decades of web development, user experience, and digital marketing expertise.