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verticals | February 19, 2016

Transportation + Logistics

Creating mission-critical online experiences that streamline and speed delivery


With clients in freight rail, maritime shipping, logistics and freight tracking among others, Imaginuity starts with an honest appraisal of where our Transportation and Logistics clients are today in the marketplace – and how they stack up to their competitors. Next we analyze the tools of the industry as they apply to each client including critical supply chains, intermodal connectivity and complex distribution models. Then we roll up our sleeves to build the solution that achieves your business goals.


  • Deep-dive research to document a fragmented user experience, then creating streamlined mission-critical functionality for Burlington Northern Santa Fe Railways
  • A comprehensive digital strategy that led to two new websites for ArcBest, while complementing the in-place branding of one of its subsidiaries, ABF Freight

Feature: ABF Freight and ArcBest

Imaginuity first delivered a new digital marketing strategy for ABF Freight, a leader in Less Than Load transportation. So, when it came time for its parent company ArcBest to launch its own website, as well as an additional website for a positioning campaign called “the Skill and the Will,” company leaders again reached out to Imaginuity.

Timing was critical for the launch of both sites, with new branding already being created and a new stock ticker initiative already underway. We jumped in with concurrent project plans and a cross-functional team dedicated to the tight deadlines. Both responsive websites went live, on time and on budget, to support the new brand and new stock nomenclature.


Industry Experience