verticals | February 19, 2016
Precision in strategy, creative and technology to deliver measurable results
We understand the value of precision at Imaginuity. Precise strategic insights lead to precise digital deliverables that position your products’ key advantages in the marketplace. We also work to target your customers with online and offline projects that deliver precise, measurable results. Whether it’s branding strategy, social media, product videos, order placement or unique manufacturing processes, features and specifications; we deliver measurable results.
- Creating a dual-purpose B2B – B2C brand focused on a relatable and knowledgeable mascot, to take a pool products manufacturer from national to international
- Helping Texas Instruments launch a sophisticated science calculator, with an interactive DVD for students
Feature: Leedo Cabinetry
Leedo Cabinetry is a high-volume provider of quality cabinets, doors, countertops and hardware to builders and distributors. As its product lines expanded, Leedo needed to display that depth and breadth online for its business customers and installers, while being able to maintain and update it easily.
The work included:
- New site architecture to give users faster access to richer, deeper content, including news updates
- A flexible, custom content management system based on the newest WordPress platform
- Custom web tools including a sort and search tool for product pages
- Organic search engine optimization, featuring organically indexed pages
Working with the Leedo product team, Imaginuity developed a custom sort and search tool for the online product catalog. The new website allows users to access the expansive selection of Leedo products, which they can search by categories including cabinet type, finish color and core material.