verticals | February 19, 2016
Keeping patient information secure while delivering innovative content across devices
On the heels of transformative health insurance changes, healthcare providers need to make stronger connections with patients and related audiences, across the digital landscape, while updating and protecting patient information. Distinct audiences – consumers, practitioners and organizations – each need custom information streams.
That’s where we come in. Drawing on our industry experience with security, compliance and HIPAA regulations we leverage the technology to build creative solutions that achieve strategic results. We’ve delivered strategic positioning, mobile applications, websites and social media strategies among other interactive solutions.
- A HIPAA-compliant mobile app that shares patient information across a secure network for Genesis Physicians Group
- A HIPAA-compliant web portal for national student insurance programs for United HealthCare
Feature: Good Shepherd Health System
As a new and expanding healthcare network for the Longview, TX, region, Good Shepherd needed to leverage its roots while advancing its brand. We immersed ourselves in the client’s regional market, conducted stakeholder interviews, then set to work capturing the brand story of the new network.
We shot custom photography, design a new branded experience, and architected a comprehensive website to deliver rich content when users searched for a healthcare provider.
The brand revolved around the ideal of being patient-friendly. Knowing this, we delivered a number of interactive tools, such as Find a Physician, to create a best-in-class online user experience. We delivered an easy to navigate, service oriented site that translated their commitment to providing excellence in healthcare for the community.
The site won a Silver W3 award for creativity, usability, navigation, functionality, visual design, and ease of use.