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verticals | February 19, 2016


Delivering innovation, promptly, to help energy clients stay ahead of a volatile marketplace


You can’t be based in Dallas without understanding the energy business. We’ve partnered with companies large and small including energy providers, distributors and manufacturers. Imaginuity has collaborated with clients to create energy brands, develop B2B and B2C websites, launch mobile apps, plan and implement social media campaigns and pull together strategic plans that deliver an innovative advantage.


  • Consolidating and improving previous marketing, into a new brand and website that improves the user experience while simplifying and amplifying the brand, for Atlas Pipeline
  • Building a content-rich site that delivers vital data to distinct audiences including Careers, Safety and Evironmental efforts, for global oil transporter and distributor LOOP LLC

Feature: Murex LLC

As a leading national marketer of ethanol, Murex creates customer and supplier value by buying, selling and moving petroleum and renewable products through an optimal logistics network. To stay competitive in a highly volatile industry, Murex needed a new website under a very tight timeline.

Built from the vision of the Murex executives, Imaginuity quickly set the course to design, architect, and deliver the Murex experience online. The oil and gas distribution industry where Murex is dominant—including leadership in ethanol exporting—is a complex, highly regulated, and competitive field. It was key that their online presence clearly demonstrate their vast capabilities. The end result not only translates their expertise, but also evolved into Imaginuity completing a brand refresh with a new logo and color palette for the company.


Industry Experience