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verticals | February 19, 2016

Consumer

Creating attention for your online brand and customer loyalty worth bragging about

Overview

Consumers drive marketing engagement these days. They demand relevant and authentic content that THEY select at every touchpoint, on multiple devices. They want to share with their decision circles. And they can ditch your brand at the tap of a screen.

We empower your brand to cut through the white noise and create meaningful connections in the digital age. Imaginuity has collaborated with some of the best consumer brands out there, including LALA US, 7-Eleven, Dr Pepper, Tupperware and Cadbury Schweppes. Taking a holistic approach, we deliver seamless consumer experiences via digital and traditional deliverables. For experiences that soar.  

Highlights

  • Introducing the USA product line of drinkable yogurts from dairy giant LALA
  • Building and launching a content-rich bilingual site for the largest destination shopping center in Puerto Rico, Plaza Las Americas, including SEO, SEM and social content

Feature: Stuck in Customs

For our work on Stuck in Customs that meant providing a website as flawless as the visual excellence that for renowned professional photographer Trey Ratcliff delivers in his brand. Imaginuity was honored to create the virtual stage showcasing his sought-after work, travels, knowledge, videos and products.

 “This site was designed to be the backdrop for the immense creativity of this unique client,” said Imaginuity Vice President Gary Hooker. “Navigation and usability needed to be sharp and natural for the users. Our team worked closely with the Stuck in Customs team to meet their technical and design needs, delivering the perfect complement to Trey Ratcliff’s portfolio.”

Stuck in Customs by Trey Ratcliff earned a Best in Show W3 Award for Website Features-Photography. Selected by the Academy of Interactive and Visual Arts, it represents the highest mark of distinction selected by the Academy based on scoring. The judges award Best in Show honors to only the top 1% of all work entered. The site scored its winning marks in creativity, usability, navigation, functionality, visual design and ease of use.

 

Industry Experience

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