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verticals | February 19, 2016

Banking, Finance + Insurance

Your customers need more access, from more devices. You need solid security and legacy integration. Imaginuity can help you make it happen.

Overview

Today’s banking, finance and insurance customers are demanding more access to accounts and information, on more devices, faster, now. Add in the complexities of legacy technology systems, ever-evolving security thresholds, regulatory compliance and social media, and it’s no easy trick to achieve a cohesive digital footprint. Security, reliability, and user access are crucial to our design and implementation strategies. Our technology professionals have successfully integrated client sites and apps with Jack Henry, ProfitStar, FIS, and Intuit to name a few.

  • Legacy technology and banking technology integration
  • Risk management and compliance

Whatever the solution entails, we focus on empowering clients to be online and generate more revenue, in all of their channels.

Highlights

  • A successful 10-year client relationship with Beal Bank 
  • Launching and managing a comprehensive B2B social media campaign, focused on connecting banking leaders with the community leaders in their area

Feature: American National Bank of Texas

A comprehensive digital strategy and brand update transformed American National Bank of Texas (ANBTX) while celebrating its 140-year roots in the communities it serves. A comprehensive brand relaunch, new website and integrated social media launch substantially increased organic site traffic while moving the bank into the crucial B2C and B2B social spaces. Results included a notable decrease in page load times and increases across social media channels.

“We have a mutual respect and understanding for ANBTX because we also have a customer-based approach to business,” said Imaginuity CEO Corbett Guest. “ANBTX builds long-term banking relationships, and the new brand, website, and social media campaigns that we provided let the bank connect with its customers in a whole new way that addresses this commitment.”

To remain relevant with its growing customer base across North Texas, American National Bank of Texas (ANBTX) needed a brand rebuild. Keeping the bank’s Texas roots top of mind, we leveraged digital to deliver vastly improved online experiences, connect the bank with its younger customers and celebrate its stellar customer service and lifelong patrons.

  • Comprehensive digital and branding strategy
  • New brand look and feel and comprehensive usage guidelines
  • New website with intuitive user experience
  • Launch of social media channels
  • Ongoing social media and site management

ANBTX.com was recognized with a Davey Award, and IAC and Webby awards for outstanding digital marketing.

 

 

Industry Experience

 

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