Reviews: Things You Should NOT Do

Reviews: Things You Should NOT Do

  • Don’t have employees, friends and family write reviews. Getting reviews from employees and relatives often goes against the policies of Google and other platforms.
  • Don’t create fake profiles to leave a review—Google may know when reviews are coming from the same place or the same device, which may get the reviews removed and the location suspended.
  • Don’t offer incentives to people who write reviews. This also goes against the policies of Google and other platforms. (See 20% example below)

Review Incentives

  • Don’t discourage or prohibit negative reviews. This is known as review gating.
  • Violating any of these policies can get your location’s listing suspended.

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