Your customers don’t live in a vacuum, and your media shouldn’t be planned in one. AdScience® and our integrated approach to media means that, with paid search, you get more than you pay for. We increase your conversion rate by channeling the strength of all your channels.
The impact of traditional media on paid search
To believe that the customer journey begins and ends online is naive. The collection of data related to offline media activities influences our online buying strategies. Strategically aligning paid- search campaigns with broadcast, direct mail, and out-of-home media schedules has yielded strong results. By taking a truly integrated approach, we’re able to fully leverage paid search to capitalize on the synergies at play between the different channels.
Maximize your presence when it matters
We maximize your presence with qualified audiences that we know are interested in your brand and have a higher likelihood to convert, eliminating any waste on searches that we know will not yield a conversion.
Paid-search conversions down to the keyword
AdScience provides transparency down to the keyword, giving you insight into exactly what keywords are converting and at what frequency. We are able to follow a keyword from conception of the initial search, all the way through to the purchase. This level of data allows us to focus your paid- search budget on keywords that matter.
Convert your most qualified prospects
We leverage first- and second-party data integrations to qualify the right audience. This ensures we are in front of the right prospect at the right time and the right place.
The union of technology, data, and experience ensures that we are talking to the right audience that is ready to convert. Ultimately, this drives an efficient cost-per-conversion for measurably better results that you can see.