Considering only drive counts and other typical outdoor metrics can lead to wasted dollars and wasted opportunities. With AdScience,® we can factor in customer behavior to unearth better possibilities and improve results. It’s more in-depth planning across the board.
Out of home buying gets smarter
Working in AdScience and with our out-of-home partners, we ingest consumer profiles for your brand and your local markets. That reveals which geographies, neighborhoods, and zip codes will yield the most influential views and ultimately create conversions.
We leverage our technology partnerships to acquire consumer data we sync in AdScience, then layer in behavioral attributes of your potential customers. We then derive an index for each board based on consumer demographics, behavioral attributes and commuter patterns so we can build the ideal outdoor media plan for each local market.
Stretching your out-of-home dollar
In many cases we deploy a remnant strategy with local out-of-home vendors, allowing us to leverage unused inventory at unprecedented low rates. This approach gives us significant coverage with locations changing monthly, so your brand is always achieving override as added value.
We incorporate data and technology to make your outdoor media planning smarter, at no additional cost to you. Our data partnerships with Radar, GeoPath, and AdScience bring technology-forward solutions to leverage your local market opportunities.