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Dax Davis

Vice President, Digital Marketing Solutions

Dax is a successful Digital Marketing strategist with over 20-years of experience building diverse digital businesses focused on enabling clients to achieve their business objectives. His companies have been at the forefront of web development, advergaming/viral marketing, digital healthcare enablement, social media, and digital marketing. Dax is leading the Digital Marketing Solutions group that focuses on B2B & B2C marketing strategy and automation to generate demand, awareness, and revenue for Imaginuity’s customers.

EDUCATION

Oklahoma State University/University of Texas at Arlington

Bachelor of Science, Information Systems, 1997

Stillwater, Oklahoma/Arlington, Texas

COMMUNITY INVOLVEMENT

Lions Clubs International

Event Board Member, Breakfast with Santa

Santa Claus for Colleyville Lions Club, Naval Air Station Joint Reserve Base Fort Worth, Colleyville Police Department, Colleyville Seniors Center

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Career Highlights

EXPERIENCE
19 Years Integrated Marketing Programs CompUSA, IBM, OnNet Solutions, Vectrix, Benefit Delivery Solutions, LookLocally.com, Rubicon TechVentures, LaunchFish, Entrust, Imaginuity
AREAS OF EXPERTISE

Demand Generation, MarTech (Marketing Technologies), Digital Marketing Strategy, Account-Based Marketing (ABM), Marketing Automation, Integrated Multi-Channel Marketing Strategies, Conversion Optimization, Marketing Operations, Website Optimization, Analytics & KPI Design, Channel/Partner Marketing, Brand Management

ABBREVIATED CLIENT HISTORY
SMB & Fortune 500 companies including CBS, M&M Mars, American Airlines, Cadbury Schweppes, TGI Friday's, SonicWall, Motorola, Entrust, Cinemark, Nabisco, Fandango.com, AdvancePCS / Caremark / CVS, ClubCorp, VISA, Dollar Rent-a-Car, Dallas Cowboys, Dallas Stars, Texas Instruments, United Health Care, Yahoo!, BNSF, Lincoln Property Co., American Airlines Center, Nasher Sculpture Center, Henry S. Miller, Legacy Texas Bank, Alon USA.
AWARDS + PUBLICATIONS

International Davey Award Silver: Best Website Animation, Best Food and Beverage Website, Best Consumer Website; Community Obelisk Award, Melvin Jones Fellow, 3 Excellence Everywhere Awards

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Advice

Make it simple, but significant. – Don Draper

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Personal Mantra

Never, never, never give up. – Winston Churchill