- Account Management & Consulting
Vice President, Digital Marketing Solutions
Dax is a successful Digital Marketing strategist with over 20-years of experience building diverse digital businesses focused on enabling clients to achieve their business objectives. His companies have been at the forefront of web development, advergaming/viral marketing, digital healthcare enablement, social media, and digital marketing. Dax is leading the Digital Marketing Solutions group that focuses on B2B & B2C marketing strategy and automation to generate demand, awareness, and revenue for Imaginuity’s customers.
Oklahoma State University/University of Texas at Arlington
Bachelor of Science, Information Systems, 1997
Stillwater, Oklahoma/Arlington, Texas
Lions Clubs International
Event Board Member, Breakfast with Santa
Santa Claus for Colleyville Lions Club, Naval Air Station Joint Reserve Base Fort Worth, Colleyville Police Department, Colleyville Seniors Center
EXPERIENCE19 Years Integrated Marketing Programs CompUSA, IBM, OnNet Solutions, Vectrix, Benefit Delivery Solutions, LookLocally.com, Rubicon TechVentures, LaunchFish, Entrust, Imaginuity
AREAS OF EXPERTISE
Demand Generation, MarTech (Marketing Technologies), Digital Marketing Strategy, Account-Based Marketing (ABM), Marketing Automation, Integrated Multi-Channel Marketing Strategies, Conversion Optimization, Marketing Operations, Website Optimization, Analytics & KPI Design, Channel/Partner Marketing, Brand Management
ABBREVIATED CLIENT HISTORYSMB & Fortune 500 companies including CBS, M&M Mars, American Airlines, Cadbury Schweppes, TGI Friday's, SonicWall, Motorola, Entrust, Cinemark, Nabisco, Fandango.com, AdvancePCS / Caremark / CVS, ClubCorp, VISA, Dollar Rent-a-Car, Dallas Cowboys, Dallas Stars, Texas Instruments, United Health Care, Yahoo!, BNSF, Lincoln Property Co., American Airlines Center, Nasher Sculpture Center, Henry S. Miller, Legacy Texas Bank, Alon USA.
AWARDS + PUBLICATIONS
International Davey Award Silver: Best Website Animation, Best Food and Beverage Website, Best Consumer Website; Community Obelisk Award, Melvin Jones Fellow, 3 Excellence Everywhere Awards