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  • Account Management & Consulting

Cassie Lord

Senior Manager of Account Services

A growth-oriented professional who thrives in a fast-paced environment, Cassie builds relationships externally with clients and internally with co-workers, optimizing our efficiency to deliver excellence. She manages the Account Services team at Imaginuity, working to grow the team’s skills to ensure success for our clients. Before joining us, Cassie amassed 5 years agency experience on a wide variety of clients, and has worked 4 years on the client-side. Eager to rejoin the agency world, Cassie managed multiple client accounts across a variety of industries and projects from digital to traditional. Over the years, Cassie has managed a variety of B2B and B2C clients and campaigns with a strong focus in digital marketing.

EDUCATION

University of Texas at Arlington

Bachelor of Business in Marketing

COMMUNITY INVOLVEMENT

Dallas Children’s Advocacy Center, Komen Race for the Cure

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Career Highlights

EXPERIENCE
10 years Account Management Universal Music Group, Razor/Ansira, Agency Creative, Javelin Marketing Group, Octagon MMA
ABBREVIATED CLIENT HISTORY
SonicWall, LALA U.S, TXU Energy, AT&T Small Business, Domino’s Pizza, Daily Greens, Chacon Autos, SMU Guildhall, BPAA/GoBowling, Capital Senior Living, Praesidium, Ranco Industries, Wesley-Wayne Interiors, Tyler Technologies, GTI, Sleep Medicine Associates of Texas, DFW Fellowship of Christian Athletes, King Sports Training, Professional Retail Store Maintenance (PRSM) Association
AWARDS + PUBLICATIONS

2nd Place - 2014 Omnicom Content Marketing Competition
March 2017 Imaginuity Employee of the Month

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Advice

Build your brand based on your authentic self and you will always be successful.

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Personal Mantra

The sun does not aim to do the work set for the rain.