DALLAS – PRLog — Blending the concept of cinema meets cuisine for its online presence, Movie Tavern recently launched its new website with Imaginuity Interactive. The website was built in fully responsive design with newly created functionality promoting upcoming movies and new menu items with exciting pairings. With streamlined navigation and custom pages for each location, the website delivers a great user experience from local movie inquiry, to membership perks and special events unique to Movie Tavern.
Movie Tavern, a pioneer of in-theatre dining, with 18 locations in 8 states needed an interactive partner that could deliver an innovative design sense to both their website and chef-created menu.
“Movie Tavern creates an innovative cinema experience,” said Danny DiGiacomo, Director of Marketing. “Our guests relax in our comfortable loungers and order food and drink options while enjoying a quality movie presentation. For many, their first taste of the Movie Tavern experience begins at the website. Imaginuity delivered a clean, luxurious structure and design that welcomes our guests. Functionally, it performs expertly whether on a desktop, tablet or smartphone, creating a seamless experience for our users. Ticket purchase, reserved seating and membership navigation is effortless- and completely focused on a quality customer experience. We’re very happy with the results of our collaboration with Imaginuity.”
Early in the engagement, the Imaginuity team took in dinner and a movie with a site visit to a local Movie Tavern. “‘It was important to embed ourselves in the unique Movie Tavern experience from the start. We strive to involve our team with our clients, and this particular site visit happened to be perfect for a full team outing.” Said Gary Hooker, Partner at Imaginuity. “We were immediately taken with the high quality leather reclining seats, refined dining choices, theatre quality and widely assorted bar options and craft beers. The team couldn’t wait to meet with the client and start translating that brand value in the work.”
ABOUT MOVIE TAVERN
Southern Theatres, LLC., owned and operated by George Solomon, was formed in May of 2002. Solomon has been in the theatre business with his family for over 50 years and launched Southern Theatres, LLC. to develop and operate state-of-the art multiplex stadium-seating movie theatres. In April 2005, Veronis Suhler Stevenson (VSS) made a $30 million equity investment in Southern Theatres, LLC. VSS is a private equity and mezzanine capital fund management company dedicated to investing in media, communications and information industries in North America and Europe.
Southern Theatres, LLC. is the eighth largest theatre circuit in The United States and is currently responsible for the daily operations of The Grand Theatres, Amstar Cinemas, GrandLuxe Theatres, The Theatres at Canal Place and oversight of operations for Movie Tavern. The company operates 39 locations with 452 screens in Alabama, Colorado, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Ohio, Pennsylvania, South Carolina, Texas and Virginia. Southern Theatres, LLC. is well positioned for continued expansion in key markets throughout the United States. Southern Theatres, LLC. is proud to be headquartered in New Orleans, LA.
To view the Movie Tavern website go to: http://www.movietavern.com
ABOUT IMAGINUITY INTERACTIVE
Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.
To learn more go to: http://www.imaginuity.com
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Partner, Vice President of Business Development
ImaginuitySM Interactive Inc.