Imaginuity Launches New Website for Murex

DALLAS – PRLog — When the Murex leadership team needed a partner to fast-track a start to finish website for their company, they reached out to Imaginuity. Built from the vision of the Murex executives, Imaginuity quickly executed the strategy to design, architect and deliver the Murex experience online. The oil and gas distribution industry where Murex is dominant- including leadership in ethanol exporting- is a complex, highly regulated and competitive field. It was key that their online presence clearly demonstrate their vast capabilities. The end result not only translates their expertise, but also led to Imaginuity launching a new brand logo for the company.

Starting with a strategy and detailed project plan, both the Murex and Imaginuity teams achieved each engagement milestone to meet the aggressive deadline. The relationship with Murex began early in 2014, and achieved its second quarter launch goal. But the history with Imaginuity started with a connection years ago, through its work and reputation in the digital marketing industry.

“Many times our best engagements come from clients who have directly experienced our work and process as part of their previous company.” said Gary Hooker, Partner at Imaginuity. “In this case, we were brought in and could hit the ground running, because they knew our capabilities. There is no better testament to the hard work, collaborative process and digital marketing results of the Imaginuity team than when we earn a customer based on their experience with us on a previous engagement. It motivates us every day to deliver excellence for our clients, demonstrated in this great experience with Murex.”

Murex creates customer and supplier value by buying, selling and moving petroleum and renewable products through an optimal logistics network.

Murex provides:
– Value added products and services to customers worldwide
– Multiple gasoline blendstocks and chemical products to refiners, blenders and chemical distributors
– An efficient logistics infrastructure with more than 2,200 railcars, multiple terminals, and preferred providers for trucking, barges and ships
– Superior customer service, emphasizing safety, risk mitigation and compliance with government regulations


Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

To learn more go to:

Gary Hooker
Partner, Vice President of Business Development
ImaginuitySM Interactive Inc.

Gary Hooker


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