Imaginuity Launches New Site for LOOP, Global Oil Offloading Leader

PRLog — DALLAS, TX – To promote business and community awareness of its brand and services, the Louisiana Offshore Oil Port (LOOP) has launched a new, content-rich website. The new website is designed to be a valuable tool to new and potential customers and employees as well people in the local community. In addition to its new look, the website has improved functionality and content diversity, providing a deep user experience for visitors to the site. LOOP selected Dallas-based interactive agency Imaginuity to create the new LOOP branding, graphic standards and website.

“We are excited about our new look and the expanded information available on who LOOP is and what services we provide,” said Barb Hestermann, LOOP manager of customer relations and business development. “New features like the Careers and Safety and Environmental areas provide important information about our business to the communities we operate in as well as those interested in joining us.”

“As a global leader in the oil and gas industry, LOOP has extended its brand online to represent the stellar company that they are,” said Imaginuity President Ken Koo. “In addition, it was important that the website functions across all platforms, including mobile phones and tablet computers, because LOOP is a major business player on and offshore all over the world.”

The project includes:
• New branding, logos and graphic standards
• A contemporary look with new user functionality
• New site architecture to give users faster access to richer content
• A deeper Careers section aimed at improving recruitment
• New Multimedia and Port Central sections to provide easier access to information and downloads
• The implementation of the Kentico CMS platform, allowing LOOP to manage web content without additional development required

LOOP SERVICES FEATURE
A new addition to the website, Imaginuity has highlighted the service offerings from LOOP throughout the site. Services are interactively showcased on the home page, providing high level information, and in-depth information about all of the services available from LOOP can be easily found in the site’s navigation, showing the wide variety of services available to LOOP customers.

The new website can be viewed at https://www.loopllc.com/

ABOUT LOOP

LOOP LLC is a limited liability company whose primary business is offloading foreign crude oil from tankers, and storing and distributing the inventory via connecting pipelines to refineries throughout the Gulf Coast and Midwest. LOOP is also the storage and terminalling facility for the Mars and Endymion pipeline systems and their supply of offshore domestic crude oil. LOOP is connected to over 50 percent of the U.S. refinery capacity and has offloaded over 11 billion barrels of foreign crude oil since its inception.

ABOUT IMAGINUITY INTERACTIVE

Imaginuity Interactive is a digital services agency that develops creative, world-class technologies to help customers connect with brands. An independent agency based in the Southwest, Imaginuity Interactive has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting. To learn more go to http://www.imaginuity.com

FOR MORE INFORMATION, media only:
Gary Hooker
Partner and Vice President, Business Development
Imaginuity Interactive, Inc.
E-mail: gary.hooker@imaginuity.com

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Imaginuity Interactive is a digital services agency that develops creative, world-class technologies to help customers connect with brands. An independent agency based in the Southwest, Imaginuity Interactive has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting. To learn more go to http://www.imaginuity.com

 

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