Imaginuity Interactive Earns Three Davey Awards for 2011

PRLog — DALLAS, TX – Imaginuity Interactive received three Davey Awards for digital projects launched in 2011, from the International Academy of Visual Arts. Imaginuity received awards for Branding and Website Design for Wally’s Party Factory, and Website Design for the website of the largest indoor shopping center in the Caribbean, Plaza Las Américas.The International Academy of the Visual Arts honors the best work from small- and middle-sized agencies with Davey Awards. Nearly 4,000 entries were in competition this year.

“Because the Daveys are focused on medium-sized agencies, they measure our digital muster against our peer agencies on an international level,” said Imaginuity Partner and Executive Creative Director Tim Langford. “Although we never create specifically attempting to win awards, creating award-worthy work keeps our team from settling for the easy solutions.

“And it shows potential clients that we continue to strive for innovation, producing imaginative and business-grounded strategies for clients, while making a strong impression with end users,” Langford said.

2011 Davey Awards won by Imaginuity Interactive include:

* Silver Award, Best Corporate Identity-Logo, Wally’s Party Factory. Imaginuity provided a comprehensive refresh of the corporate identity for this family-owned chain of party supply stores, based on its long-standing mascot icon. A hand-drawn logo was designed to emphasize the whimsy and party atmosphere of Wally’s Party Factory, and the mascot icon can be extended for use in brand identification with or without the Wally’s name.

* Silver Award, Best Retail Website, Wally’s Party Factory. Bringing the whimsical feel of the refreshed brand identity to life, the new Wally’s Party Factory site helps customers turn events into celebrations. By adding unconventional hand-drawn elements to the design — as well as new content and messaging to promote inventive products and value-added party ideas — Imaginuity delivered a digital branding experience that creates long-term customer loyalty.

* Silver Award, Best Shopping Website, Plaza Las Américas. For the enclosed multi-level 1.8 million square foot Plaza Las Americas shopping center, Imaginuity produced a website that captures the excitement of the in-person experience, as well as an updated digital landscape. As a hub of social activity in San Juan, Puerto Rico, the Plaza motto of “The Center Of It All” is reflected in site design and navigation. Features of the new website include full bilingual content delivery, real-time streaming of social media feeds and online gift card purchasing. The site design reflects both the contemporary and historic Spanish influences visible in the physical space.

The Wally’s Party Factory website can be viewed at

The Plaza Las Americas website can be viewed at

Imaginuity Interactive is a digital services agency that develops creative, world-class technologies to help customers connect with brands. An independent agency based in the Southwest, Imaginuity Interactive has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting. To learn more go to

The Davey Awards exclusively honor the “Davids” of creativity: the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock, the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers. Visit for more information.

Gary Hooker
Partner and Vice President, Business Development
Imaginuity Interactive Inc.

Imaginuity has been actively creating and extending brands into the digital space since 1997. Our goal is to provide a creative solution that will support our clients in the pursuit of continued growth, profitability, and competitiveness.


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