Imaginuity Helps Wally’s Party Factory Launch New E-Commerce Website

PRLog — DALLAS, TX – August 1, 2012 – Wally’s Party Factory unveiled its newly operational e-commerce website at, extending its in-store experience to a convenient, digital platform. The new site maintains the award-winning creative design and easy navigation previously provided by Imaginuity Interactive, while giving customers convenient online access to the wide assortment of party supplies available from Wally’s. To create the new e-commerce website, Wally’s Party Factory once again turned to Dallas-based interactive agency Imaginuity.

“We believe that the best way to serve customers today is by giving them more than one shopping channel,” said Walter Erwin, President of Wally’s Party Factory. “We provide an exciting in-store shopping experience in our brick-and-mortar shops. And now we have fun places for you to go if you want the convenience of shopping and learning online. Wally’s is now a 24-7 resource for anyone planning a celebration of any kind.”
“We wanted to help Wally’s Party Factory create an experience that would be easy to use and fun for online shoppers,” said Imaginuity President Ken Koo. “We made it possible for all of the great products found in Wally’s stores to be purchased online in a streamlined and simple e-commerce environment. In addition, our new site lets customers that may not be near a physical store experience the fun and convenience of Wally’s Party Factory online.”

The new e-commerce features include:
• Award-winning, cutting-edge design and layout: creative graphics, fun photos, buying tips and expert party planning ideas.
• Easy navigation: easy search and navigation; detailed product information; enhanced security; fun, fast and friendly customer service; and a streamlined cart and checkout experience.
• Updated technology and webs standards: smart phone user-friendly, including iPhone and iPad.
• Detailed store locator with easy search by zip code: store hours, location maps and local store event details.
• Party planning inspiration: theme party tips, party blog, share to social media links and social media engagement.
• Quick and accessible form to join Wally’s Party Club for exclusive email discounts and perks.


The new e-commerce site enables anyone in the United States to purchase products and supplies from Wally’s, regardless of their location. Imaginuity developers built a convenient e-commerce system using WordPress that allows ease of editing and addition of new products so that the online store can stay up to date with national and seasonal trends.

The new e-commerce website can be viewed at


Wally’s Party Factory, based in Ennis, Texas, is the largest privately held, family-owned multi-channel chain of independent party supply stores in the United States. Wally’s, which also operates in some locations as Card & Party Factory and Wicked Wally’s Halloween Costumes (temporary Halloween stores), began over two decades ago and has grown steadily into one of the nation’s best party supply and Halloween costume merchants. Wally’s is devoted to helping its customers celebrate the most important events in their lives by providing unrivaled customer service, offering an excellent selection of the best products, and pricing those products competitively. Wally’s also gives back to local communities, each of which everyone at the company treats as home.


Imaginuity Interactive is a digital services agency that develops creative, world-class technologies to help customers connect with brands. An independent agency based in the Southwest, Imaginuity Interactive has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting. To learn more go to
Gary Hooker
Partner, Vice President of Business Development
ImaginuitySM Interactive Inc.


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