Imaginuity Helps Launch SureSmile Orthodontic Braces Website with New Features

PRLog — To promote the unique features and benefits of its SureSmile system orthodontic braces, OraMetrix has re-launched the SureSmile website, rich in new content for patients and orthodontists. OraMetrix selected longtime partner Dallas-based interactive agency Imaginuity to create the new site.

“We’ve made revolutionary changes in orthodontics, and we wanted our new web presence to be a rich user experience for both doctors and patients. We wanted the site to be a place where they could find all of the latest news and information about not only SureSmile but also braces treatment, said OraMetrix Vice President of Marketing Dan De Silva. “SureSmile provides precision technology to shorten treatment and deliver outstanding results, but typically doctors and patients need quite a bit of information to help them make decisions about care. Our new website is designed to make getting answers to their questions as easy as possible.”

“We’ve worked with OraMetrix for several years now, and we’ve always enjoyed our partnership,” said Imaginuity Partner and Vice President Gary Hooker. “They’re a different type of client – one who acts quickly in response to the changing environment in the digital and technological world – and the challenges they bring to the table require us to provide them with the most creative, new ideas out there. In working together, we’ve provided them with the ideal outlet to inform the public of the advanced SureSmile orthodontic process and are able to help these market leaders in the interactive space.”

Features of the new website include:
• New site architecture to give users faster access to richer, deeper content.
• New design, messaging and video features that promote SureSmile products and services.
• Facebook integration that allows cross site promotion.
• A blog experience with new functionality, including social media sharing capabilities.
• “Find a SureSmile Doctor,” providing sources for international markets Canada, Australia, Japan and Europe.
• A visually appealing integrated news feature that keeps users up to date on the product from major news outlets and sources.

As a special highlight, Imaginuity designed “Know Before You Go,” a feature that provides patients with ”Questions to Ask Your Orthodontist” so that they can be educated and prepared for their visit to the orthodontist’s office, “Know Before You Go” also allows patients to be placed on an e-mail distribution list for future updates and content offers.

The new website can be viewed at


OraMetrix is the leading industry provider of innovative technology solutions that facilitate and improve the quality of orthodontic care. Established in 1998, OraMetrix developed the SureSmile system. SureSmile is a revolutionary new digital technology that equips orthodontists with a powerful diagnostic, treatment and monitoring tool to deliver the most precise, customized orthodontic care available. SureSmile has been shown to reduce dental braces treatment time by an average 30%, based on a February 2011 comparison of more than 40,000 patients. Since 2004, SureSmile has been used on 100,000 patients by over 400 orthodontists in the United States, Australia and Canada. OraMetrix has been recognized as one of the fastest growing privately owned companies in the U.S. in 2008, 2009 and 2010 by both Inc. magazine and Deloitte Fast Tech. OraMetrix’ headquarters are located in Richardson, Texas To learn more go to


Imaginuity Interactive is a digital marketing and services agency that develops creative, world-class technologies to help customers connect with brands. An independent agency based in the Southwest, Imaginuity Interactive has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting. To learn more go to

Imaginuity has been actively creating and extending brands into the digital space since 1997. Our goal is to provide a creative solution that will support our clients in the pursuit of continued growth, profitability, and competitiveness.


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