Imaginuity Continues Beautification of Cadiz Bridge Landmark

PRLog — DALLAS, TX –On Saturday, June 23, Imaginuity will complete mural work on the east side of the Cadiz Street railroad bridge tunnel, which successfully began in the fall of 2011. The mural, designed by the award-winning creative department of Imaginuity, welcomes visitors and residents to the South Side neighborhood. It illustrates the character and culture that thrives in the South Side and Cedars neighborhood, which is undergoing revitalization and improvement.

The landmark railroad bridge, which is still in use today, has suffered vandalism and neglect over time. As neighbors of the bridge, Imaginuity employees, friends and family painted the initial mural in a 12-hour period in November 2011. Working with Jeff West of Matthews Southwest and the South Side Public Improvement, Imaginuity designed a sustainable mural design for this historic bridge tunnel that depicts both the social draws of downtown Dallas as well as the vibrant arts of the South Side neighborhood.

“Since its inception, Imaginuity has been committed to giving back to the community, so the mural project is very near and dear to our hearts,” says Imaginuity Vice President of Business Development and Marketing Gary Hooker. “As a part of this community and South Side residents, we were honored to work with Jeff West on the first part of this project, and we are proud that we can continue to promote our neighborhood in a creative and enjoyable way.”

For the second stage of the mural project, Imaginuity will complete the mural on the east side of the bridge the morning of June 23. The event will include entertainment, local food truck service and appearances by local people of interest.

The Imaginuity Interactive website can be viewed at
The Matthews Southwest website can be viewed at


Matthews Southwest is a full-service development company headquartered in Dallas. Matthews Southwest has, since 1988, been a dynamic and growth-driven company focused on the acquisition, construction and management of single and multi-tenant corporate office, institutional and industrial developments throughout the United States, Mexico and Canada. From conception to completion, Matthews Southwest brings together financial resources and an experienced management team to form profitable partnerships focused on creating projects of lasting excellence.


Imaginuity Interactive is a digital services agency that develops creative, world-class technologies to help customers connect with brands. An independent agency based in the Southwest, Imaginuity Interactive has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting. To learn more go to


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