DALLAS, TX – Dallas-based Imaginuity Interactive was selected by Uncle Julio’s, a nationwide Mexican food restaurant chain, to build and implement a new website as well as manage the brand’s presence in social media and location directories. But in addition to bringing across the board improvements to the design and functionality of the website and social media channels, the Imaginuity team was able to introduce a deeper level of customization and interactivity.
The result is a highly flexible website that allows pages for individual restaurants to establish their own unique online presence with their own content, photos and customizable menus. The new site is easy to navigate, and transitions seamlessly from laptop to tablet to mobile. In addition, individual listings were launched across Facebook, Google Places, Yelp, Urbanspoon and City Search – not just for the brand, but for each individual restaurant.
“Our customers tell us they don’t just come to Uncle Julio’s to grab something to eat,” said Todd Conger, president and CEO. “They come in for an enjoyable, authentic experience. Our new website and social media campaign extends the customer’s experience and interaction – not just with the brand, but with their own favorite local Uncle Julio’s location.”
“We worked with Uncle Julio’s to identify its business goals and bring its existing vision and culture to the digital space,” said Tim Langford, executive creative director at Imaginuity. “By designing a newly branded, comprehensive website that includes updated, accurate information about restaurant locations, hours and products, we’ve given Uncle Julio’s a creative solution that will support its pursuit of continued growth, profitability and competitiveness in the market.”
The new website includes:
- Individually branded pages for each restaurant location
- A user-friendly experience that allows easy navigation
- Responsive design for multi-device access
- Customizable individual location-based menus with pricing
- A flexible, custom content management system based on the newest WordPress platform
- SEO content and analysis
SOCIAL MEDIA AND LOCATION DIRECTORY OPTIMIZATION
Working with Uncle Julio’s management, Imaginuity has developed and will be launching a social media and local directory optimization plan. To support the new site and expand its constituent communities, Imaginuity social media experts will continually develop content to add to Facebook, Google+ and local online directories including Yelp, Urbanspoon and Citysearch.
The new website can be viewed at www.unclejulios.com
ABOUT UNCLE JULIO’S
The first Uncle Julio’s opened in Dallas, Texas, in 1986, and currently operates 17 restaurants in six major metropolitan areas: Atlanta, Austin, Boca Raton, Chicago, Dallas/Fort Worth and Washington D.C. Uncle Julio’s provides the freshest and highest quality fine Mexican food in generous, reasonably-priced portions. The company’s mission — creating hospitality, fun and value — shows in everything from the food to the atmosphere. For more information, visit www.unclejulios.com.
ABOUT IMAGINUITY INTERACTIVE
Imaginuity Interactive is a digital services agency that develops creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity Interactive has been nationally recognized for creative excellence. Services areas include digital strategy, creative design, web development, social media marketing, mobile marketing, search engine optimization and marketing, and analytics and reporting. To learn more, visit http://www.imaginuity.com/
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Partner, Vice President of Business Development
ImaginuitySM Interactive Inc.