Imaginuity and POOLCORP win Dallas ADDY for Creative Excellence with

PRLog — The relaunch of and its connected social media has earned an ADDY award for Creative Excellence from the American Advertising Federation Dallas chapter. Dallas-based Imaginuity Interactive built the content-rich site and social media for Pool Corporation (POOLCORP), the world’s largest wholesale distributor of swimming pool supplies, equipment and related leisure products.

“While our primary goal is to create fantastic work for our clients, winning awards as recognition of that work is rewarding,” said Ken Koo, President of Imaginuity Interactive. “The bronze ADDY recognizes not only the creative, technology and user experience excellence of the new, but also its integration with social media and the client-agency partnership with POOLCORP that made all of this work successful.”

“POOLCORP put its heart and soul into these projects and it paid off,” said Dominick Latino, POOLCORP Director of Internet Strategies. “The site and social media program illustrate what’s at the heart of it all; owning a pool is an exciting lifestyle that improves the quality time you spend with loved ones. We congratulate Imaginuity on the creative excellence of the site.”

The annual ADDY Awards honor the best in advertising in the Dallas-Fort Worth Metroplex. Founded in 1908, the Dallas chapter of the American Advertising Federation (AAF) is the oldest professional and civic organization in Dallas, and the fifth largest chapter of AAF in the nation. Its goal is to accelerate the success of the Dallas advertising community.

Among the new site’s user-friendly features:
• A searchable Knowledge Center with a wealth of information on Planning and Ideas, Entertaining and Lifestyle, Health and Exercise, Safety and Security, Care and Maintenance, Products and Equipment, and Landscaping and Decking
• The Kiddie Pool kid-friendly section with fun games, safety info and more
• An interactive Build-A-Pool application to design your own pool and request a quote from a qualified builder
• A Dealer Locator to find professional builders, retailers and pool service agents in your area
• A photo gallery of amazing pool options

SOCIAL MEDIA: Working with POOLCORP leaders, Imaginuity developed and launched a social media plan to support the new site and expand its constituent communities. Pool owners and shoppers can connect and converse via Facebook, Twitter and YouTube. Facebook users can Send A Splash to family and friends, enjoy interactive quizzes and share ideas and advice on pool ownership and lifestyle.

The website can be viewed at
The Facebook community can be accessed at


Pool Corporation (“POOL”) is the world’s largest wholesale distributor of swimming pool supplies, equipment and related leisure products. With more than 3,200 employees and more than 280 locations worldwide, it is headquartered in Covington, LA. Stock information: NASDAQ/GSM: POOL.

Imaginuity is an interactive services agency that develops creative, world-class technologies to help customers connect with brands. One of the largest independent agencies in the Southwest, it has been named one of DFW area’s top design companies by the Dallas Business Journal. Services areas include Digital Strategy, Website Design, Online Marketing, Creative Design, Blogs, Search Engine Marketing, Social Media and other Digital Channels.
To learn more go to

Gary Hooker
Partner and Vice President, Business Development
Imaginuity Interactive, Inc.

Imaginuity has been actively creating and extending brands into the digital space since 1997. Our goal is to provide a creative solution that will support our clients in the pursuit of continued growth, profitability, and competitiveness.


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