Imaginuity and American National Bank of Texas Launch Strategic New Brand Campaign

PRLog — DALLAS, TX , – To encourage customers to recognize the bank as a community partner, American National Bank of Texas (ANBTX) launched a strategic new branding campaign. The bank’s new tagline — Your Bank. For Life. — reaffirms the heritage of ANBTX as the region’s best community bank for customers. ANBTX chose Dallas-based agency Imaginuity Interactive to create a digital strategy, new branding, new website, new social media and ongoing marketing campaign to introduce the brand.

“Our goal at American National Bank of Texas is to help develop our community and serve our clients, now and in the future,” says Robert Hulsey, president and CEO of ANBTX. “We are one of the oldest independently owned banks in the state, and we have been successful over the years because we align our goals with those of our customers. Our new tagline strengthens our connection with our customers and community, and it represents who we are as a financial institution.”

“We have a mutual respect and understanding for ANBTX because we also have a customer-based approach to business,” said Corbett Guest, Imaginuity partner and CEO. “ANBTX builds long-term banking relationships, and the new brand, website and social media campaigns that we provided let the bank connect with its customers in a whole new way that addresses this commitment.”

Features of the new website include:
• A flexible, custom content management system that can be easily updated
• Customized content focused on products and services of interest by region
• Interactive banking tools that assess needs and recommend solutions
• Integrated social media feeds from Facebook and Twitter
• A single online location that incorporates all ANBTX entities, including Wealth Management Group and ANBTX Insurance Services


As a key part of its new branding campaign, the tagline Your Bank. For Life. promotes the lasting relationships that ANBTX forms with its business and personal banking customers. The bank’s new brand and messaging display its commitment to providing customers with personalized, flexible solutions, and encourages customers to partner with ANBTX for the long-term. The new brand will be used to promote the commitment of ANBTX to its communities through localized print and online displays as well as through various social media channels.

The new website can be viewed at
The Facebook page can be viewed at
The Twitter page can be viewed at
The LinkedIn page can be viewed at


American National Bank of Texas, founded in 1875 in Terrell, is one of the oldest and largest independently owned banks in the state. With assets exceeding $2 billion, the bank has 30 locations throughout North Texas serving Collin, Dallas, Hunt, Johnson, Kaufman, Rockwall, Tarrant and Van Zandt counties. American National Bank of Texas provides individual and corporate trust, investment and estate planning services through its Wealth Management Group as well as personal and commercial insurance and risk management services through Sleeper Sewell Insurance Services, Inc. In 2009, 2010 and 2011, American National Bank of Texas was ranked one of the Top 100 Places to Work by the Dallas Morning News and was the highest ranking financial institution on the list. Visit American National Bank of Texas online at Member FDIC.


Imaginuity Interactive is a digital services agency that develops creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity Interactive has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting. To learn more go to


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