DALLAS – PRLog — Hilltop Securities Inc.’s new website, HilltopSecurities.com, recently won the Internet Advertising Competition (IAC) Best Investment Website Award following its launch in January 2016.
HilltopSecurities (formerly Southwest Securities) engaged Dallas-based Imaginuity last year in an aggressive strategy to combine many separate entities into a unified powerful online presence to coincide with the firm’s merger with First Southwest Company. HilltopSecurities’ communication and technology team selected Imaginuity based on its experience successfully combining separate entity websites into a new cohesive look and feel under tight compliance timelines.
According to Imaginuity CEO, Corbett Guest, “Our strategy, creative and technology teams love a challenge, particularly with clients who are committed to delivering an extremely high quality end result. The HilltopSecurities team was heavily invested in the success of this engagement, the teams worked side by side every step along the way, and the results have been clearly recognized by the industry and this award.”
The financial services industry is a competitive industry and the user experience of the new Dallas-based HilltopSecurities website has given the company a unique presence in the market.
“HilltopSecurities is a bold new firm that is building on more than a century of combined history in the industry. We wanted to ensure that our online presence reflected this unique position and our vision for the future,” said Bob Peterson, President and Chief Operating Officer of HilltopSecurities. “Finding an agency with equal strategic, creative and technical strengths allowed us to launch a dynamic new website that will continue to evolve and grow with our firm.”
Naomy Jones of Imaginuity presented the award (pictured, above) to Ben Brooks, HilltopSecurities Director of Corporate Communications;
ABOUT HILLTOP SECURITIES
Hilltop Securities Inc., a member of NYSE, FINRA and SIPC, delivers the forthright advice and tailored solutions necessary for municipal issuers, institutions, broker-dealers and individuals to thrive. The financial services firm and registered investment adviser is headquartered in Dallas, Texas, with offices across the United States. HilltopSecurities’ Public Finance department ranked as the No. 1 financial advisor in the nation for 2015 and for the five-year period ending December 31, 2015, based on total number of issues. The firm also ranked as the No. 2 financial advisor in the nation for 2015 based on total par volume, according to Ipreo MuniAnalytics. The firm’s other areas of focus include municipal and taxable fixed income underwriting, sales and trading; equity and portfolio trading; retail brokerage services; securities clearing; structured finance; corporate finance; and securities lending. A wholly owned subsidiary of Hilltop Holdings Inc., HilltopSecurities’ affiliates include Hilltop Securities Independent Network Inc., PlainsCapital Bank, PrimeLending and National Lloyds Corporation.
Visit HilltopSecurities award-winning website: http://www.hilltopsecurities.com/
ABOUT IAC AWARDS
The Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing the award winning Internet advertising.
ABOUT IMAGINUITY INTERACTIVE
Imaginuity is the full-service, digital marketing agency and consultancy that enables complex organizations to create and manage meaningful customer connections for the digital age. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.
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