DALLAS – PRLog — ANBTX has been a part of the North Texas banking community since 1875. They credit their success to staying strongly attuned to their customers and delivering solutions directly relevant to meet their needs. Clearly their commitment to investing in a strategic interactive experience for their customers through their website and social media reflect those values. The long term, comprehensive interactive marketing strategy was designed to deliver ANBTX services, capabilities and put them in the hands of the customer. The design evokes a home town feel with clean, seamless delivery of relevant content to produce a great customer experience.
Not many 140 year-old businesses bring home interactive awards, fewer still bring home two. This recent recognition is a testament to ANBTX’s commitment focus on superior customer value in their operations. The integrated social media and content is fresh and easily updated by the ANBTX team. That ease of use enables the latest information to be disseminated to their personal, business, wealth management and insurance customers. The ANBTX website highlights the services, locations, solutions and products with easy navigation for the customer, as well as the member login in area.
“ANBTX’s entire culture is about building and growing relationships. During our four year relationship that culture has allowed us to work together like a single, unified team,” said Imaginuity CEO Corbett Guest. “In 2014, the Dallas Morning News recognized ANBTX as one of the top 10 places to work and I think that really is telling about the kind of people that work there. ANBTX is a visionary client, always looking for ways to offer their clients the best in personal service that has made the bank so successful in the past and leveraging technology to enhance that customer experience. They do a great job of building on their successes of the past and looking at how to lead their industry into the future.”
The recent W3 and IAC Awards will find their place next to the Silver Davey Award for best-integrated branding campaign the ANBTX site won with Imaginuity in 2012. ANBTX customers feel part of a community- and the digital strategy was designed to bring that sentiment alive in the interactive experience. Through the years, the collaboration between ANBTX and Imaginuity has proven to generate strong returns, as demonstrated with their growing awards cabinet.
“We’re honored to receive this recognition for our website,” said Chad Montgomery, ANBTX Marketing Manager. ”Our long term relationship with Imaginuity has been built on a strategy to deliver the very best interactive experience for our customers. We look forward to continuing our work with Imaginuity and leveraging the strength of our collaboration to achieve continued success.”
The W3 Gold designation in the banking, general website category is their first W3. The site was scored on a 100-point scale by the judges. Less than 10% of all entries are selected as Gold Winners. The Academy of Interactive and Visual Arts (AIVA) is an assembly of leading professionals dedicated to recognizing the rapidly evolving nature of traditional and interactive media. A diverse group of 600+ members from all 50 states and 15 countries worldwide, the AIVA’s mission is to honor, promote and encourage creativity by providing a benchmark standard of excellence for evaluating media design, production and distribution. The ANBTX entry received its Gold award based on the following factors: creativity, usability, navigation, functionality, visual design, and ease of use.
The IAC Best bank website win was especially rewarding for the team at ANBTX and Imaginuity. The Internet Advertising Competition (IAC) highlights online advertising creativity, innovation, impact, design, copywriting, use of the medium and memorability. This is their first win at the IAC level for ANBTX.
Since 1875, American National Bank of Texas (ANBTX) has served the North Texas region’s personal and business needs.
ANBTX isn’t just another bank. We are seasoned banking professionals who build lifelong partnerships with our customers. As an active participant in every community we serve, ANBTX understands the specific challenges, goals and needs of our customers like no other bank.
Because we understand, we empower customers with solutions – not just products. We listen, first and foremost. Then we build the right mix from our comprehensive offering of products and services. We deliver value-added expertise to help each customer so they can prosper in business and in life.
Our heritage and our commitment to purpose and dedication make us the solid, dependable establishment that the community has learned to count on yesterday, today and tomorrow.
Visit the award winning ANBTX site: http://www.anbtx.com
ABOUT IMAGINUITY INTERACTIVE
Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.
To learn more go to: http://www.imaginuity.com
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Partner, Vice President of Business Development
ImaginuitySM Interactive Inc.