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Imaginuity News

Imaginuity® Ranks No. 2124 on the 2019 Inc. 5000 With Three-Year Revenue Growth of 189 Percent.

DALLAS (August 19, 2019) – Inc. magazine has included Dallas’ Imaginuity at No. 2124 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique view of the most successful independent small businesses like Imaginuity®, one of the largest independent marketing service providers in the…

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Martech and Integrated Agency Calise Partners Acquires Digital Shop Imaginuity®

Transaction creates one of the largest independent marketing services providers in Southwest DALLAS (April 9, 2019) – Leading marketing technology and integrated agency Calise Partners has acquired Dallas-based digital agency Imaginuity Interactive Inc., creating one of the largest independent marketing services providers in the Southwest. The combined operations will do business under the Imaginuity® brand…

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Imaginuity’s 2017 Awards Haul Continues

This month, Imaginuity added six more prestigious awards to its already impressive 2017 count. The current crop of statues brings the total to sixteen, with more still expected. So far this year, Imaginuity’s work has garnered five Communicator Awards, five Hermes Creative Awards, three AVA Digital Awards, two dot COMM Awards, and one IAC Award spanning…

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Imaginuity Client Receives 2017 Gold Hermes Creative Award

Imaginuity client, SMU Guildhall, has won a prestigious Gold Hermes award for the design of its new website. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The Association of Marketing and Communication Professionals judges the awards. SMU…

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Alexa, Ask My University Park, What’s in the news?

Introducing Imaginuity Community Connect   This week, in partnership with long-standing client University Park, Texas, we officially launched our new platform called Imaginuity Community Connect for Alexa, Amazon’s voice-activated intelligent personal assistant. Using Alexa-powered devices, like Echo and Echo Dot, Imaginuity Community Connect provides residents with general community news and events, road closure information and emergency alerts.…

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Imaginuity Client Wins Multiple Hermes Creative Awards

Imaginuity client, the Kim Dawson Agency (KDA), has won two prestigious Hermes Creative Awards for the design of its new website. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The awards are judged by the Association of…

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Imaginuity Elevates Frances Yllana to Executive Creative Director

DALLAS – March 1, 2017 – PRLog — Imaginuity, a full-service digital marketing agency and consultancy, today announced the promotion of Frances Yllana to executive creative director, which was announced internally in October 2016. Yllana will become one of the few women to hold a creative director post in the U.S. advertising and marketing industry.…

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Imaginuity Client Dallas Arts District Receives 2017 Gold AVA Digital Award

DALLAS – Feb. 22, 2017 – PRLog — Dallas Arts District brings home a 2017 Gold AVA trophy from the Association of Marketing and Communication Professionals. In the Nonprofit category, The Dallas Arts District was recognized for excellence in all facets of its digital presence. This is the first major award that The Dallas Arts…

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Imaginuity Client SMU Guildhall Receives 2017 Gold AVA Digital Award

DALLAS – Feb. 21, 2017 – PRLog — SMU Guildhall wins top honors with a gold trophy from the Association of Marketing and Communication Professionals. In the Educational Institution category, SMU Guildhall was recognized for excellence in all facets of its digital presence. This is the first major award that SMU Guildhall has received for…

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Imaginuity Client Receives 2017 Gold AVA Digital Award

DALLAS – PRLog — LALA Foods U.S. takes home an AVA gold trophy from the Association of Marketing and Communication Professionals. In the Business to Consumer category, LALA was recognized for excellence in all facets of its digital presence. This is the third major award—to go along with a 2016 Davy and a 2016 WebAward—that…

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Wade Owens Named Imaginuity Chief Financial Officer

Imaginuity advisor makes executive CFO role official, and brings over 20 years of financial industry expertise to the firm. DALLAS, August 22, 2016 /PRLog/ — Local full service marketing agency and consultancy Imaginuity announced today that Wade Owens has joined the company executive leadership team as CFO. Wade comes to Imaginuity with over 20 year…

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Imaginuity Client Recognized with Multiple Industry Awards

DALLAS – PRLog — The first-ever Genesis Accountable Physician Network (GAPN) website, launched in mid-2015, made its mark in the accountable care space. The collaboration between Imaginuity and GAPN resulted in an original branding experience that guided patients intuitively to locate a physician. By working closely together, Imaginuity and GAPN created a digital presence that articulated…

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HilltopSecurities’ Wins Best Investment Website from the 2016 Internet Advertising Competition

DALLAS – PRLog — Hilltop Securities Inc.’s new website, HilltopSecurities.com, recently won the Internet Advertising Competition (IAC) Best Investment Website Award following its launch in January 2016. HilltopSecurities (formerly Southwest Securities) engaged Dallas-based Imaginuity last year in an aggressive strategy to combine many separate entities into a unified powerful online presence to coincide with the firm’s…

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As Technology Defeats Ad Blocking, Online Ads Must Improve

A roundtable of key cross-industry stakeholders has put forward a four-point plan to rescue the credibility of the online advertising experience in the face of ad blocking, intrusive tracking, and poor metrics. Representatives from the World Federation of Advertisers, the World Economic Forum, and the Interactive Advertising Bureau Europe met in London this month with…

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Key Findings: Digital Marketing in the Telecom Industry

Like last year, we wanted to get the industry’s perspective on the challenges, opportunities, and digital-marketing priorities for the future. In collaboration with Ovum, we surveyed 250 marketers from telecom companies — fixed-service providers, mobile-service operators, mobile virtual-network operators, and integrated fixed- and mobile-service providers — across EMEA and the US. The survey was conducted…

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“People-Based” Data is Puncturing Classic Marketing Myths

Moms have a lot to teach us about the future of marketing. Old-school demographic segmentation left marketers with a badly misleading impression of this group’s digital life. We knew, for instance, that non-millennial women owned fewer electronic devices, didn’t really care much about screen size, and hesitated to try new technology. With that information alone,…

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New Design & Developer Tools Transform Apps for the Experience Business

As more and more companies transform themselves for the Experience Business, mobile apps play a central role in connecting with customers and employees on the devices they use the most. There’s one problem though: creating mobile apps today is too difficult and disjointed to fully take advantage of the mobile opportunity. Mobile app tools need…

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The death of Instagram for brands

Earlier this week Instagram updated its news feed algorithm. Posts will no longer appear in chronological order and instead be sorted “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.” What this means is that Instagram will choose what to surface and when…

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Pinterest debuts step-by-step How-to Pins from 25+ brands to help keep users around longer

As Pinterest continues to ramp up the parts of its business that generate revenues, it’s also expanding the free features that might entice users and brands to linger around for longer and engage more on it’s image-based social network for sharing ideas. Today, Pinterest unveiled a new kind of dynamic Rich Pin called a How-to Pin,…

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Imaginuity Interactive Client Receives 2015 Gold AVA Digital Award

DALLAS – PRLog — The City of University Park, Texas (University Park) is making room at City Hall for their latest trophy from the Association of Marketing and Communication Professionals. In the Government category, University Park was recognized for excellence in all facets of its digital presence. This is the third major award that the…

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Imaginuity Joins as Associate Member of the Independent Bankers Association of Texas

DALLAS, TX- To better serve and support the Imaginuity customers in the Banking and Finance industry, Imaginuity has joined the Independent Bankers Association of Texas (IBAT) as an associate member. Associate members are companies who support clients in the Banking and Finance industry in Texas. “Its great for us to be part of an organization…

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The American Bank of Commerce Launches New Website

DALLAS – PRLog — The engagement began with a detailed interactive strategy to translate their vision, values and West Texas history into a digital roadmap. “We’re pleased with the outcome for ABC Bank,” explained Corbett Guest, CEO at Imaginuity. “The opportunity to collaborate with the client, develop a strategic vision and execute to beat expectations…

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New Imaginuity Executive Charts Course for Future

DALLAS – PRLog — John Lacy sails. Not just in a casual sense, but as an experienced charter captain for sailboats in the Caribbean. It’s his way of relaxing. The beauty of the open water belies the complicated nature of the sport and danger of a single mistake. Navigation, sail configuration, communication, even approaching weather…

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More than Social: Purposeful Digital Marketing Can Change Your Business and Bottom Line

DALLAS – PRLog — Understanding John Lee’s roots, history and interests sheds some light on what makes him unique in his new role as Director of Digital Marketing at Imaginuity Interactive. So, where does he come from? His roots in Dallas, comes by way of Connecticut, Tokyo, Toronto and London. He explained, “My father was…

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Imaginuity Welcomes Richard Goodis to Team

DALLAS – PRLog — Native Texan Richard Goodis has always had a passion for words. The author of the recently published novella, The Settle Inn, has chosen to settle in at Imaginuity as their newest Director of Sales. Goodis brings with him more than 15 years of industry experience spanning business development, client services, account…

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Movie Tavern Brings Home Gold MarCom Award

DALLAS – PRLog — Movie Tavern, the pioneer of in-theater dining, brought home its first award for the recently launched new website. The Movie Tavern website was designed by Imaginuity in fully responsive design with unique functionality directly promoting upcoming movies and new menu items with exciting pairings. With streamlined navigation and custom pages for…

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2014 MarCom Announcement Brings Multiple Awards for Imaginuity Clients

DALLAS – PRLog — Two Imaginuity clients continue to expand their award cabinets with recent announcements of MarCom Award wins. Stuck in Customs by Trey Ratcliff adds both a Platinum and Gold MarCom award to its Internet Advertising Competition (IAC) and W3 wins. Good Shepherd Health System adds a Gold MarCom to its W3 win…

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American National Bank of Texas (ANBTX) Website Recognized With W3 and IAC Awards in 2014

DALLAS – PRLog — ANBTX has been a part of the North Texas banking community since 1875. They credit their success to staying strongly attuned to their customers and delivering solutions directly relevant to meet their needs. Clearly their commitment to investing in a strategic interactive experience for their customers through their website and social…

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Imaginuity Launches New Website for Murex

DALLAS – PRLog — When the Murex leadership team needed a partner to fast-track a start to finish website for their company, they reached out to Imaginuity. Built from the vision of the Murex executives, Imaginuity quickly executed the strategy to design, architect and deliver the Murex experience online. The oil and gas distribution industry…

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Imaginuity Interactive Welcomes New Senior Art Director, Frances Yllana

DALLAS – PRLog — When Imaginuity lost Creative Director Marcus Dickerson to a sudden heart attack August 9, 2014, the team- in totality- was left heartbroken and reeling. But for Frances Yllana, at work at another local agency, she’d lost her most treasured mentor, a friend and teacher who had cut a wide path to…

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Imaginuity Interactive client recognized with Silver W3 Award

DALLAS – PRLog — Imaginuity Interactive client, Good Shepherd Health System (GSHS) is the recipient of a Silver 2014 W3 Award for General Website in the Healthcare Category. Winning entries for The W³ Awards are selected by the Academy of Interactive and Visual Arts (http://www.aiva.org/). To uphold a high standard of excellence, a category may…

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Movie Tavern Showcases New Website with Imaginuity Interactive

DALLAS – PRLog — Blending the concept of cinema meets cuisine for its online presence, Movie Tavern recently launched its new website with Imaginuity Interactive. The website was built in fully responsive design with newly created functionality promoting upcoming movies and new menu items with exciting pairings. With streamlined navigation and custom pages for each…

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Stuck in Customs Awarded 2014 W3 Best in Show in Website Features – Photography Category

DALLAS – PRLog — Imaginuity client, Stuck in Customs by Trey Ratcliff, is the recipient of a Best in Show 2014 W3 Award for Website Features-Photography. This prestigious award, as selected by the Academy of Interactive and Visual Arts (http://www.aiva.org/) represents the highest mark of distinction selected by the Academy based on scoring. The judges…

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Babe’s Chicken Dinner House receives Web Marketing Association Award

DALLAS – PRLog –Babe’s Chicken Dinner House is the recipient of a 2014 Internet Advertising Competition (IAC) Award for Outstanding Restaurant Website. Produced by the Web Marketing Association, IAC Awards recognize online advertising excellence in a wide variety of industry categories. Imaginuity Interactive entered their work for client Babe’s Chicken Dinner House (“Babe’s”) in the…

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Imaginuity Interactive client receives Web Marketing Association Award

DALLAS – PRLog –The City of University Park, Texas is the recipient of a 2014 Internet Advertising Competition (IAC) Award for Outstanding Website. Produced by the Web Marketing Association, IAC Awards recognize online advertising excellence in a wide variety of industry categories. Imaginuity Interactive entered University Park’s website redesign in the competition’s government category. Entries…

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Imaginuity’s work brings home numerous awards

DALLAS – PRLog – Imaginuity Interactive recently won six awards in the 2014 Internet Advertising Agency Awards, which led to it being honored with an Outstanding Advertising Developer Award. The websites Imaginuity created for Babe’s Chicken Dinner House, the City of University Park, Texas and Uncle Julio’s Restaurant all won Outstanding Website awards, while American…

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Imaginuity Helps E4 Health Launch New Website

DALLAS – PRLog — In order to add a content management system, messaging and visual design, E4 Health has launched a new corporate website. E4 Health selected Dallas-based interactive agency Imaginuity to create the new site. “Our new website, designed by Imaginuity, captures the E4 Health message in a compelling way and is already helping…

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Imaginuity and Digital Metals Launch New Dealer Digital Platform

DALLAS – PRLog — Digital Metals Platforms Powered by Dillon Gage and Imaginuity recently launched FizCommerce, a website that allows dealers to buy and sell precious metals and other items with their clients online. “It is the most fulfilling kind of work for a marketing agency to be able to launch a new brand,” said…

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Imaginuity and City of University Park launch new website

DALLAS – PRLog — DALLAS, TX – In order to update the look and feel of the design, the City of University Park, Texas, has launched a new website that includes customized landing pages for both the library and parks department. Continuing a 12-year working relationship, the City of University Park chose Dallas-based interactive agency…

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Imaginuity Site Design for Balfour Beatty Construction Wins MarCom Platinum Award

DALLAS – PRLog — Imaginuity Site Design for Balfour Beatty Construction Wins MarCom Platinum Award. Imaginuity designed the site for the company’s United States portal built on the Kentico Content Management System (CMS). The new look was so well received that the rest of the company’s intranet will take on the same design. “It’s a…

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Imaginuity Cares launches, features Youth Conversion

DALLAS – PRLog — ImaginuityCares launches, features Youth Conversion Imaginuity Interactive, a Dallas-based digital agency, is proud to announce the launch of Imaginuity Cares, a program that lends publicity to and raises awareness for local government-funded charities. Going forward, Imaginuity will feature a different charity on their website every six months, doing their part to…

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Imaginuity and Uncle Julio’s launch new website and social media optimization campaign

DALLAS, TX – Dallas-based Imaginuity Interactive was selected by Uncle Julio’s, a nationwide Mexican food restaurant chain, to build and implement a new website as well as manage the brand’s presence in social media and location directories. But in addition to bringing across the board improvements to the design and functionality of the website and…

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Imaginuity joins Sitecore Partner Program

PRLog — DALLAS, TX – To expand web content management solution options for new and existing customers, Imaginuity Interactive has joined the Sitecore partner program. Sitecore is a leading web content management and customer experience management software company. The partnership will bring clients of Imaginuity immediate access to more robust and efficient web management tools…

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Imaginuity launches new website for Austin Industries

PRLog — DALLAS, TX – To better illustrate its service and product capabilities as well as showcase its impressive portfolio, Austin Industries was in need of a comprehensive, content-rich website. Austin Industries officials selected Dallas-based interactive agency Imaginuity to create the new site, which was launched recently. “From the beginning we knew that Austin Industries…

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Imaginuity helps Leedo Launch New Website

PRLog — DALLAS, TX – To better communicate the depth and breadth of products and services for its business customers and installers, Leedo Cabinetry has launched a comprehensive new content-rich website. Leedo selected Dallas-based agency Imaginuity Interactive to create the new site. “Leedo is committed to providing the best for our customers so that they…

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Imaginuity and American National Bank of Texas Launch Strategic New Brand Campaign

PRLog — DALLAS, TX , – To encourage customers to recognize the bank as a community partner, American National Bank of Texas (ANBTX) launched a strategic new branding campaign. The bank’s new tagline — Your Bank. For Life. — reaffirms the heritage of ANBTX as the region’s best community bank for customers. ANBTX chose Dallas-based…

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Imaginuity Helps ICON Voice Networks Launch New Website

PRLog — DALLAS, TX – To encourage retail customers and dealers to better utilize its services, understand product features and build long-term brand loyalty, ICON Voice Networks has launched a new website and new logo. The new site streamlines the user experience and makes it easier for site visitors to navigate the breadth of ICON…

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Imaginuity Helps Wally’s Party Factory Launch New E-Commerce Website

PRLog — DALLAS, TX – August 1, 2012 – Wally’s Party Factory unveiled its newly operational e-commerce website at WallysPartyFactory.com, extending its in-store experience to a convenient, digital platform. The new site maintains the award-winning creative design and easy navigation previously provided by Imaginuity Interactive, while giving customers convenient online access to the wide assortment…

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Imaginuity Helps Business Council for the Arts Launch New Website

PRLog — To provide clearer, more cohesive information for members as well as the public, Business Council for the Arts (BCA) has launched a new website with expanded content and functionality. BCA selected BCA member and Dallas-based interactive agency Imaginuity to create the new campaign. “Business Council for the Arts is proud of our new…

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Imaginuity Launches New Site for LOOP, Global Oil Offloading Leader

PRLog — DALLAS, TX – To promote business and community awareness of its brand and services, the Louisiana Offshore Oil Port (LOOP) has launched a new, content-rich website. The new website is designed to be a valuable tool to new and potential customers and employees as well people in the local community. In addition to…

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Imaginuity Interactive Earns Three Davey Awards for 2011

PRLog — DALLAS, TX – Imaginuity Interactive received three Davey Awards for digital projects launched in 2011, from the International Academy of Visual Arts. Imaginuity received awards for Branding and Website Design for Wally’s Party Factory, and Website Design for the website of the largest indoor shopping center in the Caribbean, Plaza Las Américas.The International…

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Imaginuity Helps Launch SureSmile Orthodontic Braces Website with New Features

PRLog — To promote the unique features and benefits of its SureSmile system orthodontic braces, OraMetrix has re-launched the SureSmile website, rich in new content for patients and orthodontists. OraMetrix selected longtime partner Dallas-based interactive agency Imaginuity to create the new site. “We’ve made revolutionary changes in orthodontics, and we wanted our new web presence…

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Imaginuity and Western National Bank Launch Updated Web and Mobile Banking Sites

PRLog — To provide a new look and easier user access for banking customers, Western National Bank has launched a website with new design, an updated content management system and a mobile site for banking customers. For this process, Western National Bank teamed with long-time partner Dallas-based interactive agency Imaginuity. “Choosing to make upgrades to…

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Imaginuity Interactive Launches Portfolio Showcase Site for BakerTriangle

PRLog — Dallas-based Imaginuity Interactive has built and launched the new corporate website of BakerTriangle, one of the nation’s largest wall and ceiling contractors. The site features a custom animated portfolio highlighting BakerTriangle projects, which include many well-known architectural projects across the Southwest. “As a recognized industry leader in the drywall and plaster industry, we…

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Imaginuity Interactive Relaunches its Agency Site

PRLog — The leading digital agency Imaginuity Interactive has relaunched its agency website (www.imaginuity.com) to focus on its strategic specialties in the digital space including Digital Strategy, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization, and Analytics and Reporting. “As a digital agency rooted in strategy, Imaginuity Interactive has grown up with smartphones…

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Imaginuity and POOLCORP win Dallas ADDY for Creative Excellence with swimmingpool.com

PRLog — The relaunch of swimmingpool.com and its connected social media has earned an ADDY award for Creative Excellence from the American Advertising Federation Dallas chapter. Dallas-based Imaginuity Interactive built the content-rich site and social media for Pool Corporation (POOLCORP), the world’s largest wholesale distributor of swimming pool supplies, equipment and related leisure products. “While…

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Imaginuity and Erwin Distributing Win Dallas ADDY for Creative Excellence in Wally’s Party Factory

PRLog — Imaginuity and Erwin Distributing Win Dallas ADDY for Creative Excellence in Wally’s Party Factory Website, Visual Identity and Logo The new website for Wally’s Party Factory and its comprehensive new visual identity has earned an ADDY award for Creative Excellence from the American Advertising Federation Dallas chapter. Dallas-based Imaginuity Interactive built the content-rich…

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HBCUsOnline.com Wins Kentico’s Site of the Year for 2010

PRLog — Dallas, TX (December 21, 2010) — HBCUsOnline.com, developed by Imaginuity Interactive, was recognized as the Site of the Year 2010 by Kentico Software (http://www.kentico.com), a Web content management system vendor. HBCUsOnline.com, a portal for attracting, educating and enrolling minorities in Historically Black Colleges and Universities, gained recognition as the Kentico Software Site of…

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