Buzzwords and terms shouldn’t bring confusion, they should bring clarity. We’re here to help you translate, with our Digital Dictionary.

Plugin

(noun) Third party software that extends the functionality…

> Read more

Cross Browser Testing

(noun) The process of checking the compatibility…

> Read more

Machine Learning

(noun) A type of artificial intelligence…

> Read more

Paid Media

(noun) External marketing efforts involving…

> Read more

Responsive Design

(noun) Web design that ensures a site is…

> Read more

Pay Per Click (PPC)

(noun) Adverts on web pages that charge a…

> Read more

Original Content

(noun) Content that is new and unique…

> Read more

Omnichannel

(adjective) Describing a strategy that considers…

> Read more

Negative SEO

(noun) A malicious form of SEO which is…

> Read more

Mirror Sites

(noun) A duplicate of an existing website…

> Read more

Mass Customization

(noun) An approach that combines the efficiency…

> Read more

Marketing Mix

(noun) The four critical elements of marketing…

> Read more

Marketing Automation

(noun) The use of software tools to manage…

> Read more

Long-tail Keywords

(noun) Long, and therefore often more specific…

> Read more

Local Search

(noun) Results of a search engine query…

> Read more

Link Bait

(noun) Content designed with the specific…

> Read more

Lifecycle Stages

(noun) A framework for understanding and…

> Read more

Lead Nurturing

(noun) The process of communicating with…

> Read more

Lead Generation

(noun) The activity of finding new prospective…

> Read more

Keywords

(noun) The word or words typed into a search…

> Read more

Keyword Research

(noun) The process of finding the most appropriate…

> Read more

Keyword Ranking

(noun) The position at which a keyword ranks…

> Read more

Key Performance Indicator (KPI)

(noun) Business metrics used to determine…

> Read more

KEI Analysis

(noun) Keyword effectiveness index (KEI)…

> Read more

Integrated Marketing

(noun) A marketing strategy that aims to…

> Read more

Heading Tags

(noun) Ranked from H1 to H6 (where H1 is…

> Read more

Hashtag

(noun) Frequently used on Twitter and other…

> Read more

Hard Bounce

(noun) An email that is not delivered due…

> Read more

H2, H3 etc tags

(noun) HTML tags that identify headings on…

> Read more

H1 Tag

(noun) The HTML tag that identifies the…

> Read more

Freshness Algorithm

(noun) An algorithm that returns the most…

> Read more

Experimental Content

(noun) Content created in a style that departs…

> Read more

Evergreen Content

(noun) Content that retains its value and…

> Read more

eCRM

(noun) Short for “electronic customer relationship…

> Read more

Earned Media

(noun) Sometimes called “free media,” this…

> Read more

Duplicate Content

(noun) Content that appears on more than…

> Read more

Data Mining

(noun) An analysis of an organization’s database…

> Read more

Content Brief

(noun) A document created before content…

> Read more

Content Aggregator

(noun) A service or website that compiles…

> Read more

Canonicalization

(noun) The process of dealing with web pages…

> Read more

Call-to-Action

(noun) Often abbreviated to “CTA,” a call-to-action…

> Read more

Buyer’s Journey

(noun) A way to understand the different…

> Read more

Banner Ads

(noun) An image-based online advertisement that…

> Read more

Above the fold

(noun) The area of a web page that is visible…

> Read more

A / B Testing

(noun) An evidence-based evaluation method…

> Read more

Waterfall Model

(noun) A sequential development process…

> Read more

Statement of Work (SoW)

(noun) The key project governance document…

> Read more

Requirements

(noun) Descriptions of how a product or service…

> Read more

Lifecycle

(noun) The process used to build the deliverables…

> Read more

Navigational Elements

(noun) Browsing tools that allow users to…

> Read more

Information Architecture

(noun) The art and science of organizing…

> Read more

Content Management

(noun) The processes (policies, procedures…

> Read more

Content

(noun) Tangible information collected and…

> Read more

User Experience

(noun) The level of comfort or discomfort…

> Read more

Search Engine Optimization (SEO)

(noun) The process of increasing visitor…

> Read more

QA (Quality Assurance)

(noun, sometimes a verb) The systematic…

> Read more

PDD (Page Description Diagram)

(noun) Now that websites are built responsively…

> Read more

Creative Brief

(noun) A strategic document created using…

> Read more

Content Marketing

(noun) Written material designed to present…

> Read more

Niche Marketing

(noun) Marketing that focuses on specialized…

> Read more

Native Advertising

(noun) A form of paid media where the ad…

> Read more

Metric

(noun) A measure that is used to evaluate…

> Read more

Marketing Plan

(noun) A document outlining a company’s overall…

> Read more

Multipurpose Content

(noun) Content designed to be reused and…

> Read more

Meta-search Engines

(noun) Search tools that allow multiple…

> Read more

Meta Keywords or Keyword Tag

(noun) An attribute of a web page’s meta…

> Read more

Conversion Rate

(noun) Measures whether a web page or…

> Read more

Meta Element

(noun) Structured data that provides information about the content of a web page.

> Read more

Meta Data

(noun) Tags used to describe non-text-based…

> Read more

Klout

(noun) An online service that provides…

> Read more

Halo Effect

(noun) The positive effect conferred upon…

> Read more

New Media Marketing

(noun) A form of marketing which focuses…

> Read more

Contextual Advertising

(noun) A technique in which the adverts…

> Read more

Top-Down Information Architecture

(noun) The process of organizing information…

> Read more

Impression

(noun) Refers to each “view” of a web…

> Read more

HTML Sitemap

(noun) A file or page that lists links to…

> Read more

Home Page

(noun) The main, central page of a website…

> Read more

Head-to-Head Competition

(noun) A type of business competition in…

> Read more

Digital Marketing

(noun) Any online activity used to promote…

> Read more

Click-Through Rate

(noun) A measure of how often users perform…

> Read more

Brand Engagement

(noun) The attachment, either emotional…

> Read more

Brand Awareness

(noun) A measure of how well a brand is…

> Read more

Backlinks

(noun) Links that point back to a website…

> Read more

Audit and Mapping

(noun) An analysis of current content…

> Read more

Aggregated Content

(noun) Content that has been compiled…

> Read more

Portal

(noun) A site created for a specific audience…

> Read more

Objective

(noun) A concrete statement that describes…

> Read more

Netiquette

(noun) Online social conventions and rules…

> Read more

Mobile Friendly

(noun) A website optimized for mobile…

> Read more

Mobile

(noun) Refers to various aspects of…

> Read more

Bounce Rate

(noun) The number of people who leave a…

> Read more

Blog

(noun, sometimes a verb) An online journal…

> Read more

Sitemap

(noun) A project deliverable that graphically…

> Read more

Milestone

(noun) A scheduling event that signifies…

> Read more

Content Shock

(noun) The idea that high volumes of…

> Read more

Content Management System (CMS)

(noun) A software product used to manage…

> Read more

Click Bait

(noun) A disparaging term for a link that…

> Read more

Buzz

(noun) The collective excitement and…

> Read more

Brand Building

(noun) The process of trying to increase…

> Read more

Digital Strategy

(noun) A blueprint streamlining an…

> Read more

Big Data

(noun) Datasets that are too big to be…

> Read more

Analytics

(noun) The discipline of tracking and…

> Read more

Brainstorming

(noun) A technique for solving problems…

> Read more