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Look at a Blogger and See a Journalist

To blog or not to blog? There is no question! Lately, you hear as much about bloggers as you do about traditional media when it comes to securing publicity to showcase your product or service.And that is with good reason – blogs today are a must-have component of a vital, effective public relations effort. Almost…

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Calise Partners Names Kristen Krager Senior Director of Broadcast Media

Dallas’ Calise Partners has named Kristen Krager senior director of broadcast media. Krager, a seasoned media buyer with more than 12 years of experience, brings a deep understanding of the broadcast channel to Calise, the integrated marketing agency behind AdScience®.

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Charlie Calise of Calise Partners Receives Humanitarian Award

Charlie Calise, President of Dallas’ Calise Partners, was recently honored with the Sheila Dolezal Humanitarian Award by AIDS Services of Dallas (ASD) for his volunteerism and support of the non-profit. The award was given at the 2018 No Tie Dinner & Dessert Party, presented by the Purple Foundation, which is the largest fundraiser for ASD.

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Calise Partners Acquires PrintAbilities

Dallas’ Calise Partners has completed an Asset Purchase of PrintAbilities, a technology-based print, promotional and wearables company utilizing a network of production facilities throughout the U.S. and Canada. Calise Partners, the integrated marketing agency behind AdScience®, provides marketing support for a distributed network of more than 1,200 franchise and company-owned locations for its clients. PrintAbilities,…

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Calise Partners Names Susan Scull Executive Director, Client Strategy

Dallas’ Calise Partners, the integrated marketing agency behind AdScience®, has announced Susan Scull as executive director of client strategy. A skilled executive with three decades of experience across all marketing disciplines, Scull has a proven track record of moving businesses forward with prescriptive integrated strategies. “I had the privilege of getting to know Susan early…

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Calise Partners Named Vendor of the Year by HomeVestors®

Dallas’ Calise Partners was named 2017 Vendor of the Year by HomeVestors® of America, Inc., the largest professional house buying franchise in the U.S., also based in Dallas. The integrated marketing agency behind AdScience® was awarded the distinction following a vote by the more than 900 independently owned and operated HomeVestors® franchisees. “We’ve had a…

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Williams Automotive Group Taps Calise Partners to Provide Integrated Marketing Services

Dallas-based Calise Partners has been named the agency of record for Williams Automotive Group in Florida, which operates Wesley Chapel Toyota, Wesley Chapel Honda, Tampa Honda and the soon-to-open Lexus of Wesley Chapel. The marketing agency behind , the data management platform that uses a proprietary analytics process to provide unprecedented intelligence into digital and…

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Calise Partners Appoints Drew Holmgreen as Executive Director of Client Services

Calise Partners, the integrated marketing agency behind AdScience®, today announced Drew Holmgreen has joined the firm as executive director of client services. A seasoned marketing executive, Drew brings to Calise Partners nearly 20 years of experience in creating and executing integrated marketing initiatives for an impressive roster of clients. “We are thrilled to have Drew…

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Calise Partners Expands Executive Team with Taylor Calise as Chief Operating and Technology Officer

Calise Partners, the integrated marketing agency behind AdScience®, announced the appointment of Taylor Calise as the agency’s Chief Operating and Technology Officer. A native digital entrepreneur, Taylor most recently served as the managing director at Calise Partners overseeing the agency’s digital and technology initiatives. As the architect of the AdScience® Customer Data Platform, Taylor has…

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To open doors for your career, EVOLVE

By Missy Morgan, Senior Manager Account Services

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Learning to Ride the Wave of Opportunity

By Debbie Potaniec, Director of Project Management

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Forge Your Own Path from Your Power Center

By Naomy Jones, Executive Director Account Development

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Magic Beans

By Frances Yllana

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AAF’s 2017 Ad Trends Panel Features Our Own John Lee

This afternoon, John Lee, our Vice President of Communications Strategy, participated in a panel discussion with other local agency leaders at the AAF Dallas Food for Thought Luncheon. From big data to micro-moments, the panel weighed in on a number of marketing topics trending upward in 2017. Speaking of big data, the panel agreed that…

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Imaginuity Grabs Insights From WordCamp 2016

Web presence for businesses and organizations is more than necessary; it’s mandatory. The ability to grab the attention of your customers over your competition requires a thoughtfully plotted creative strategy and design that are executed with true craftsmanship. It’s what we are obsessed with at Imaginuity. We’re always looking for the best tools and practices…

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Direct response is dead

Direct response marketing is no longer a linear customer experience. So why do marketers keep acting like it is?

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Hard business lessons that lead to a powerful marketing solution

In a recent interview with Crain’s Dallas, Charlie Calise reveals the hard business lessons that led to the development of Calise Partners’ powerful AdScience® data management platform.

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The Best UX Tools

By Sean Crisman

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The Customer Journey & Why People Look For Your Brand Online – Calise Partners

Understanding the behavior and motivation of your current customers can help you more profitably mine for new customers. The more you know about their customer journey, the more new customers you’ll attract.

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Taking PPC Ad Performance from Good to Stellar

We’ve heard clients say of their Pay-Per-Click (PPC) agencies, “PPC is like a vending machine with blacked out glass. You put money in the top and hope that a qualified lead will come out.” But the truth is, PPC advertising produces a lot of data. For a deeper understanding of PPC ad performance, you have to…

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A quantum leap forward in integrated marketing

Calise Partners has taken a quantum leap forward in integrated marketing by changing the focus from service offerings to data utilization.

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For CMOs, there’s bad news, good news and great news

Understanding the impact of their marketing spending is vital to the career health of almost every CMO.

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What is integrated marketing?

Integrated marketing, in its purest form, is the coupling of various marketing channels together, leveraging the individual benefits of each one. And when combined together, those channels deliver a more profound impact than if used individually.

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Six Things to Do in a PR Crisis

  The Head of PR at Calise Partners, Stacey Gaswirth, gives her top six things to do in a PR crisis.

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5 Ways to Protect Your Data from the Big Data Grab

If you work with a marketing consultant or media agency, it’s very possible that you may not own the raw customer data produced by their efforts. And that could be a real big data problem. Here’s what you should do about it.

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Nothing to sneeze at: Over 140k Facebook views and counting

Calise Partners cracks the content marketing code for client, Service Experts, with an adorable video featuring sneezing puppies, kittens, and babies. 

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Kids clear the air in this viral video

In conjunction with our integrated spring campaign, we consulted with some industry experts who gave us some hard hitting facts about our air. Watch them drop some knowledge in this viral video.

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SXSW and The Science of Emotionally Charged Advertising

In the AMC Series Madmen, Don Draper is pitching the new business client from Kodak, talking to them about their new slide projector.

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SXSW and the World’s Most Valuable Instagram

In the very near future, consumers can get rich off of Instagram helping brands get even richer.

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SXSW, AdScience®, The Washington Post and Innovation Driven Business

Innovation is the key to building a better tomorrow. We went to SXSW and discovered companies like Calise Partners that just won’t wait for tomorrow.

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Calise Partners Honored at 2016 ADDY Awards

DALLAS (March 16, 2016) – Calise Partners, the integrated marketing agency behind Advertising Science™, was honored with a bronze award at the 2016 ADDY Awards, presented by the Dallas chapter of the American Advertising Federation.

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Top 5 AdScience® Centric SXSW Sessions

Calise Partners selects the top SXSW interactive sessions they’re most excited about.

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Employee Appreciation Day and Making Hard Work Seem Easy

Today is Employee Appreciation Day – a special day to celebrate all of the hard working individuals in your office.

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SXSW and Great Tips for Boosting Innovation

Innovation is at the heart of everything we do at Calise Partners. Naturally we were drawn to SXSW sessions that focused on increasing innovative output.

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6 Leaps in Innovation that Led to the Era of Advertising Science®

Today is Leap Day – a bonus day that comes only once every four years. As an integrated marketing agency, we’ve decided to take this day to celebrate all of the ways the advertising industry has been revolutionized in the past 50 years.

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Calise Partners’ AdScience® Integrated Marketing Campaign Wins at the 2016 ADDY Awards

Calise Partners won in the Cross Platform Advertising Industry Self-Promotion Integration Campaign (a mouthful, but bear with us) category last night at the 2016 Addy Awards. 

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A New Type of OCD?

By Richard Goodis

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Calise Partners Welcomes Heather Hendershott as Marketing Supervisor

DALLAS (February 8, 2015) – Calise Partners, the integrated marketing agency behind Advertising Science®, announced the addition of Heather Hendershott as Marketing Supervisor.

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The 5 Best Super Bowl Commercials

The commercials in the Super Bowl 50 were definitely diverse and overall light in tone this year.

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Star Wars: The Force Awakens – A Jedi Mind Trick Marketing Strategy

Unless you’ve lived under a rock in a galaxy far, far away for the past year, you’ve noticed Star Wars: The Force Awakens. How could you not? Disney used the force to over-saturate the market, placing The Force Awakens at the forefront of our minds long before the film’s December 17 release date. As we…

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Advertising and the Science of Chili Tasting

Janimation, an industry leading animation studio and production company, is the host of Dallas’ annual chili cook off and fundraising event known as Chilanthropy.

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AdScience® Or “Mad” Science?

Here is a spooky statistic that’ll make your hair stand on end: According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5 – 20%. Yikes!

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Back to the Future: Work Like It’s 1985 #bttf2015

Remember what it was like working in advertising 30 years ago? We do. Stats. Typesetting. Contact sheets. Polaroids. Rubylith. Actual cutting and pasting. Fed Ex every night.

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The Best Practices of Social Marketing

The 130-year-old Dallas Morning News recently announced a move to hire more digital journalists who are skilled at social marketing. One of the new hires’ primary tasks isn’t just getting the juicy scoop. It will be to build their online following, bringing new “readers” to the paper. The editor’s quote: “We’re all salespeople now.”

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Calise Partners appoints Mike Heronime as Executive Creative Director

DALLAS (October 6, 2015) – Calise Partners, LLC, the Integrated Marketing Agency that has Advertising Down to a Science™, announces Mike Heronime joins the firm as Executive Creative Director.

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Data May Be Giving Marketers More Problems Than Solutions

Nothing is ever simple or easy these days. Like a double-edged sword, the new wealth of marketing data cuts both ways.

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Calise Partners Among Dallas Business Journals 2015 Top 10 Ad Firms In North Texas

DALLAS (September 15, 2015) – Calise Partners, a Dallas-based integrated marketing agency, earns a top 10 spot on the 2015 list of the leading advertising and marketing firms in North Texas.

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Five Trusted Tricks to Boost Public Relations Results

No matter how large or small a role public relations plays in marketing your business, there are five things that almost any CMO can do to get better public relations results from your public relations program.

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Scientific certainty leaves no room for “we think” marketing

“We think this campaign will be great.” You’ve heard it before. Promises based on gut feelings. Instincts. Years of experience. And when the campaign fails? “Not sure.” “A lot of factors involved.” “No explanation.” “It worked before.” Comical.

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Science Provides Answers to CMOs Biggest Concerns

When asked what keeps them up at night, CMOs shared very similar concerns:

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Advertising Science™ provides the framework for results

™Marketers are under increasing pressure to justify every dollar spent by connecting the marketing investment to revenue generated.

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Calise Partners’ New AdScience® Platform Takes the Mystery Out of Advertising

DALLAS (July 20, 2015) – Has the age-old marketing question been answered? “Is my advertising working?” Calise Partners takes the mystery out of advertising and debuts a powerful new data management platform that makes the answer clear for every dollar spent on a marketing campaign.

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Mobile Apps Can Make You Money

It is amazing how much we rely on mobile apps every day. There are several out there that will help you send money. 

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Breaking News And Your Brand’s Big Break

Heading into the summer months, baseball, beaches and barbecues tend to be top of mind. Government regulations and energy efficiency requirements – not so much.

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The Science Behind Creative Advertising

Creative advertising and science? Some believe these make for strange bedfellows. Wrong. 

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The Backwards Brain of Integrated Marketing

In this YouTube video The Backwards Bike, they refer to the old saying “It’s as simple as riding a bike”. In the video, they made one slight modification to the mechanics of the bicycle and it took months of training for the brain to map over the way that we leaned how to ride a bike…

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Data is the new Don Draper

Boy, that Don Draper is sexy. He is the face of what was a very sexy business right through the ‘70’s. The business was sexy because agencies were a breeding ground for big ideas that made a big difference in a client’s business. Unfortunately, the 80’s and 90’s brought commoditization to the Agency business.

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The Physics of Integrated Advertising

A recent Avidan Strategies survey presented by the Association of National Advertisers indicated that 74% of clients ranked Integrated Advertising Communications as the most important thing that agencies offer. Sixty-one percent of clients said the failure to integrate a holistic approach was their main reason for frustration.

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How Anthropology Will Change the Way You Think About Social Media

If you want to know what your customers think, take a cultural anthropological approach. Enter into their world and learn directly from them.

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More Leads, More Home Runs – Marketing is a Game of Numbers

As Spring baseball is in full swing, we got to thinking how the close rate as a percentage of leads or sales calls is analogous to the batting average in baseball as the number of hits divided by at bats. The more times you are at bat, the more chances you have to improve your…

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The Brand of You

By Frances Yllana

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A Summer to Discover

By McKenzie Russell

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10 Things I’ve Learned at Imaginuity

By Aaron Edmiston, Creative Intern

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Hunger Busters

By Natasha Brandt

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Non-Impossibilities

By John Bratteli

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iOS 7

By Shelby Gorday

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Glass

By Jenny Eason

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Check-in time: Foursquare or Facebook?

By McKenzi Skinner and Casey Miller

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Calise Partners Sets Sail With Dallas Boat Show

DALLAS (Oct. 9, 2012) — Show Management Professionals, Ltd, the company responsible for two highly popular Dallas consumer shows, has announced Calise Partners as its new full-service agency of record. Show Management Professionals operates the Dallas International Boat Show, which has been held for more than 50 years, and the Ultimate Boat, Sport and Outdoor…

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Myspace plans its big comeback

By Corbett Guest and McKenzi Skinner

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A creative iOpinion* on the iPhone 5

By Tim Langford, Executive Creative Director

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The bridge, refreshed

By Justice Spencer and Jennifer Medina

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Improving our Neighborhoods

By Justice Spencer and Jennifer Medina

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Calise Partners Appoints Brian Shedd as New Managing Director

Fast Growing Integrated Marketing Firm Strengthens Resources with Recent Hire Dallas (May XX, 2015) — Calise Partners, LLC, the Integrated Marketing Agency that has Advertising Down to a Science™, announces Brian Shedd joins the firm as Managing Director. In his new role, Shedd is tasked with fulfilling on the agency’s Advertising Science™ positioning.

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Calise Partners Adds Taco Bueno to Its Plate

DALLAS (April 10, 2012) – Calise Partners, an integrated branding agency, has been named Creative Agency of Record for Irving-based Taco Bueno after an invitation-only RFP that began in January. Kelly Scott Madison in Chicago was selected for media duties. The review was led by the Dallas-based consulting firm Mitchell&McCue.

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Calise Partners Launches AdVestors

Dallas, TX (August 1, 2011) —  Calise Partners has just announced a marketing services agreement with HomeVestors of America, the “We Buy Ugly Houses®” company.  The new entity named AdVestorsSM, will provide marketing and media services to the 170+ HomeVestors® franchisees throughout the United States. AdVestorsSM will manage over $4 million in billing across various…

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Got URL?

By Justin Bowers

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Creating, On My Own Time

By Sam Roh and Casey Miller

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(Many) exclusive invitation(s) to Spotify

By Casey Miller and Matt Schmertz

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Have Klout? And/or, do you need it?

By Casey Miller and Matt Schmertz

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Giving Back

By Tim Langford

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