Getting in front of your customer with the right message at the right moment has never been more complex. The customer journey has evolved from singular touchpoints to multiple, almost simultaneous interactions. The journey is integrated. And so is Imaginuity.
An integrated approach across planning and buying
The customer journey is at the center of everything we do. Our integrated approach to planning and buying helps your brand connect over traditional and digital media, reaching consumers at every touchpoint. Plus, Imaginuity media strategists leverage AdScience® data to deliver on your objectives for measurably better results.
Media planning and strategy
Our holistic approach to planning is based on the premise that the customer fluidly moves between offline and online media as they journey through their purchase decision. AdScience® provides our Planning and Strategy team with the data required to build plans with media mixes that optimize toward conversions.
The interrelationships between media channels
We understand the interrelationships between offline and online media. Our team is constantly evaluating the impact that each channel has on conversions, your customer’s journey and how this works to maximize your advertising investment.
With a relentless pursuit of innovation, our buying teams utilize the most advanced platforms available to precisely reach and efficiently retarget a prospect until they convert into a customer.