Our digital marketing plans are designed to anticipate the best opportunity for conversion. We reach your audience—wherever they are, whenever they’re ready, and on whatever device they engage with.
The impact of traditional media on paid search
To believe that the customer journey begins and ends online is naive. The collection of data related to offline media activities influences our online buying strategies. Strategically aligning paid search campaigns with broadcast, direct mail, and out of home media schedules has yielded strong results. By taking a truly integrated approach, we’re able to fully leverage paid search to capitalize on the synergies at play between the different channels.
Maximize your presence when it matters
We maximize your presence with qualified audiences that we know are interested in your brand and have a higher likelihood to convert, eliminating any waste on searches that we know will not yield a conversion.
Paid search conversions down to the keyword
AdScience® provides a level of transparency down to the keyword, giving you insight into exactly what keywords are converting and at what frequency. We are able to follow a keyword from conception of the initial search, all the way through to the purchase. This level of data allows us to focus your paid search budget on keywords that matter.
Convert your most qualified prospects
We leverage first and second party data integrations to qualify the right audience. This ensures we are in front of the right prospect at the right time and the right place.
The union of technology, data, and experience ensures that we are talking to the right audience that is ready to convert. Ultimately this drives an efficient cost per conversion and measurably better results that you can see.
Programmatic Media Buying
Omnichannel analysis and optimizations
Our digital planning includes extensive analysis of who your customer is and how they interact online allows us to make precise and efficient optimizations that influence conversions. Users interact with your brand through multiple channels and using those insights for optimizations is key.
Custom data integrations
We leverage technology partnerships and custom data integrations to reach the right customer, at the right time, on the right device, eliminating waste and ensuring your dollar goes further.
Hyper-granular optimizations & targeting
We target your customer with greater precision and customization with ad placements that matter. The granularity of our analysis allows your brand to thrive in more niche segments that better align with your target and will drive improved performance.
Optimizations that matter
Our optimizations are rooted in your customers’ behavior along with insights gleaned from AdScience®. We make thousands of optimizations throughout the life of a digital marketing plan and have the flexibility to shift our approach real-time.
The benefits of an internal trading desk
Some agencies outsource their programmatic media buying or follow a “set it and forget it” approach. At Imaginuity, we have an in-house programmatic trading desk and are constantly optimizing campaigns toward conversions. Our team looks at every variable and follows the data to make campaigns as efficient as possible.