Social strategies linked to business KPIs
Our approach to social marketing begins with specific goals and metrics that support the business KPIs. And because different people use different social media platforms for different purposes and in differing amounts, we use data to align the platform and the content to the target audience and the goal. Then, every post, reply, like, and comment serves a real, bottom-line purpose.
Greater brand authority
Thoughtful, timely, and consistent community management establishes and reinforces consumer belief in your brand’s unique proposition, establishing the foundation for increased customer acquisition and loyalty.
Improved search rankings
A smart social media marketing agency creates strong consumer content interaction, which leads to greater brand authority. This creates a strong search ranking, giving you the best chance of capturing a customer when they are most likely to convert.
Broaden your consumer reach
When you marry a carefully curated social community with paid social marketing strategies, you’ll widen your circle of influence to audiences who are most likely to convert into customers.
Real-time brand management
By keeping a constant pulse on customer social interaction with your brand, our community management team quickly responds to all inquiries to reinforce and spread positive sentiment, redirect and minimize negative experiences, and curate conversations that create more customers.