There’s only one thing worse than having your email campaign ignored; and that’s not having it reach your target’s inbox to begin with. Despite being around for decades now, most agencies still don’t understand what it takes to successfully deliver a campaign to the right audience at the right time, in a manner that won’t send it directly to the dreaded junk folder. This is where we bring in the science. AdScience® to be specific.
Our email marketing services cover everything from data cleansing to CAN-SPAM compliance, all handled in-house. This makes it easy for you to collect and store your customers’ email data from multiple sources.
AdScience® enables our in-house data team to create complex data visualizations that extract the most value out of your managed email campaigns throughout the entire customer lifecycle.
Activate your data with custom audiences built-in AdScience® to drive personalization and ultimately revenue among current and prospective customers. AdScience® can also coordinate email with direct mail efforts to activate and push that information back to your CRM for compliance.
Our in-house designers and programmers execute on everything from simple newsletters to complex A/B tests with multi-brand designs dependent on the customers location, brand affinity, or CRM status.
Building complex marketing automation workflows based on customer lifecycles and syncing back to Customer Relationship Management systems is a complex task. The best email marketing companies leverage technology partners and platforms. Our AdScience® customer data platform stands above the rest by providing us the data we need to optimize customer conversions.
“Imaginuity has been an integral partner to Service Experts Heating & Air Conditioning since 2004. During that time, they have consistently demonstrated excellent creative talent and digital expertise, all backed by insightful consumer analytics.”