Our definition of a brand experience is straight-forward: Every single direct interaction your brand has with a current or potential customer. That includes digital interactions, such as websites, online video, apps, chatbots and gamification, as well as physical and traditional interactions, like in-person conversations, environments, signage, print collateral, broadcast and direct mail. All these interactions need to reflect the attributes, benefits, and values your product or service are built on. Inconsistent experiences create confusion, frustration, and a loss of confidence with your brand.
Whether it’s a multi-touch customer experience or a more defined user experience, Imaginuity ensures each and every one of your interactions is seamless and on-brand. Our experience team works along side our creative and technology teams ensuring great brand experiences through flawless executions. Our content team works with our brand strategy team creating messaging that is on-point and true to your values.
Building advocates from within
We believe you can’t have execute great customer experiences without having great employees. Your sales team consists of every person you employ. Poor customer service is derived from employees who either don’t understand your brand’s mission, or has never been treated as part of the mission. Imaginuity understands this, and is standard practice to consider employees as an audience equal to customers when designing and building experiences.
If you build it they will come
And if you build it to be intuitive and user-friendly, they will come back. A great digital brand experience starts with a clear path that will effortlessly guide your audience to the content that will convert them to customers. Imaginuity was in the Information architecture business before the discipline had a name. We’ve cut our teeth on some of the biggest brands in the world over the previous two decades creating award winning user interface designs and user experience designs. We continue to innovative seamless experiences across websites, apps, gamification, and interactive tools.
Testing, testing, 1...2...3...
Great experiences usually aren’t straight out of the box. Imaginuity believes in designing, prototyping, testing, and repeating until it works. Speculation and haphazard-guessing is fine playing charades, but not when playing with your brand. We design from a few to dozens of use cases depending on the experience, then test and observe with both in-person focus groups as well as online digital testing.