Imaginuity Interactive, Inc. has been acquired by Dallas-based marketing technology agency Calise Partners, creating one of the largest independent marketing services providers in the Southwest. The combined operations will do business under the Imaginuity® brand and provide a full suite of integrated marketing and technology services; delivering transformative results for its clients in today’s rapidly changing, connected world.
“We joined forces because we identified the opportunity to combine our web development, technology and brand experience expertise with Calise’s approach to integrated, results-driven marketing and media,” said former Imaginuity CEO Corbett Guest, who will shift to a new role in the combined operations as chief innovation and strategy officer. “The new Imaginuity will bring together decades of proven experience to help clients more effectively compete for customers as they journey between traditional and digital experiences.”
Imaginuity will leverage the business intelligence of Calise Partners’ proprietary AdScience® customer data platform. AdScience collects an abundance of data, including offline and online media performance and demographic, customer journey and transactional data, to provide timely, intelligent visualizations and actionable reporting of every campaign.
The combined operations will employ more than 100 professionals across all marketing disciplines, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services, and will report 2019 capitalized billings of approximately $150 million.
Charlie Calise, founder of Calise Partners, will continue his leadership role as chairman of the new Imaginuity.