- A business will have a listing with either a physical address OR a service area.
- Several factors determine if a business will show in results. These include Proximity, Relevance, and Prominence.
- The strongest of these factors will be Proximity. Google will nearly always show you places that are nearby on mobile or desktop.
- A service area business (SAB) is one that delivers or provides services over a specific area.
- These are commonly roofers, plumbers, HVAC and other “home services.”
- Google has historically shown a preference for physical address businesses over Service Area Businesses.
- This search preference leads to many fake listings over service areas.
