Why are Google Reviews important?
- Reviews help establish your business as both prominent and relevant to Google and provides helpful information to other shoppers.
- The more prominent and relevant you are to Google, the more likely and higher you show up in the map pack and general searches.
- The quantity and ratings of reviews also play a role, with more reviews and a higher star rating out of five being preferred.
- NOTE: Only businesses that have a Google My Business listing can get reviews. Also, only claimed businesses can respond to reviews of their business.
How to Get Reviews
- Ask current or former customers to review you on Google – either in person or via text/email.
- If in person, give current or former clients printed instructions asking them to review you on Google.
- If via text or email, you can also include a link that sends them directly to the Write a Review box.
- Since review links tend to be quite long, you can shorten the link you give people to make it more user friendly. You can generate links using a link shortening service like Bitly.
- There are automated software platforms that help send these to a list of customers.
Reviews: Things You Should NOT Do
- Don’t have employees, friends and family write reviews. Getting reviews from employees and relatives often goes against the policies of Google and other platforms.
- Don’t create fake profiles to leave a review—Google may know when reviews are coming from the same place or the same device, which may get the reviews removed and the location suspended.
- Don’t offer incentives to people who write reviews. This also goes against the policies of Google and other platforms. (See 20% example below)
- Don’t discourage or prohibit negative reviews. This is known as review gating.
- Violating any of these policies can get your location’s listing suspended.