Direct impact on online conversions
With AdScience®, we are able to quantify the prospects that received a direct mail piece, but converted online. The visualization of this interrelationship has been a breakthrough at quantifying the impact that a traditional medium like mail has had on online conversions.
We have direct access to hundreds of millions of property and consumer records across the country. AdScience® enables us to create customer lookalike audiences and convert these prospects into customers at unprecedented rates.
By tracking household mail delivery, AdScience® can quantify the customer conversions generated by mail, but also quantify the customer journey from mail to an online conversion.
Mail influences online conversions
By integrating USPS IMb Tracing® data into AdScience®, we are able to manipulate our bidding strategies for paid search and programmatic display toward conversions while mail is present in-market.
Right time, right place
AdScience® allows us to easily visualize the most productive geography, frequency and other important data needed to optimize toward conversions.