Digital Transformation of Marketing Planning Workshop

Digital transformation is changing marketing operations for the better. Are you keeping up?

In today's digital age, customers have access to more information than ever before, and they expect to be able to engage with businesses through various channels and platforms of their choice, including social media, video, email, and mobile devices.

Digital transformation enables businesses to meet these customer expectations by providing the tools and technologies companies need to engage with customers in a more personalized and effective way.

Embrace the Future of Marketing

If you were able to join us for our first annual digital transformation panel discussion last spring, you heard leading marketing and technology experts talk about the promise digital transformation holds to greatly enhance customer understanding, reduce cost, and improve marketing outcomes. This dynamic exchange of insights offered a glimpse into the future of marketing, showcasing how embracing change can lead to unprecedented growth and customer loyalty.

Digital transformation is essential for marketing because it has the potential to fundamentally change the way businesses interact with their customers. It streamlines operations and opens new avenues for customer engagement, making personalized and meaningful interactions the cornerstone of modern marketing strategies.

Map Out Your Approach to Digital Transformation

In our complimentary, half-day workshop facilitated by Imaginuity executive management, we will review your marketing goals, systems, and processes and work together to map out a phased approach to the digital transformation of your marketing operations.

We will use our marketing maturity model to establish your company's current and desired state across key marketing areas including:

  • •     Offers & Segmentation
  • •     Communications Channels
  • •     Data & Analytics
  • •     Technology
  • •     Customer Experience

Conveniently based in downtown Dallas, this planning workshop offers the flexibility to be held virtually or in person if your business is located in the DFW Metroplex. Whichever option you choose, we ensure an environment conducive to collaboration, learning, and development.

Spots are limited - save yours today*!

Ready to elevate your marketing efforts in 2024? Sign up for our marketing workshop to see how our unique approach can make a difference for your business.

*To qualify, companies must have a minimum annual marketing spend of $500,000 and all workshop participants must be in a marketing or technology management position or higher.