Top-Down Information Architecture
(noun) The process of organizing information based on a business strategy and user needs, which involves structuring the content and the functionality so people can more easily understand it.
“This site — with its simple and intuitive top-down information architecture — will be a breath of fresh air for our users.”
Alternate definition: Putting people first in the planning process.
On a Related Note
Our information architects are steeped in technology, and we embrace the creative process to craft business requirements, sitemaps, and wireframes. These steps form the blueprint of your digital presence. Leaving no stone unturned, our developers and web designers work in tandem to present your information to your customers in a logical and intuitive fashion. Read more about building the right Information Architecture.