(noun) Web design that ensures a site is easily viewable on a wide range of devices: smartphones, tablets, etc.
“Smartphones and tablets are dominating desktops, so our website needs a responsive design.”
Alternate definition: A way to reach millennials whose iPhones are glued to the palms of their hands.
On a Related Note
Responsive design and mobile functionality are the new standards in digital marketing, creating opportunities to place your message directly into hands of your audience. Imaginuity can also produce mobile campaigns that make use of hyperlocal smartphone apps, text messaging, and social media — all designed to send the right message at the right time to the right audience. Read more about our Mobile Focus.