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dictionary | November 23, 2015

QA (Quality Assurance)

Definition

(noun, sometimes a verb) The systematic evaluation of each aspect of a project to ensure everything in development, creative and content work effectively and meet specific, agreed-upon requirements.

Example

“We found a few bugs in QA that we’ll need to fix and test before we send it to the client for approval.”

Alternate definition: The thing we do to avoid embarrassing typos that make our copywriters cry.

On a Related Note 

At Imaginuity, our reporting goes beyond spreadsheets and charts. We make sense of the data by translating trends, identifying roadblocks and highlighting opportunities. Armed with that, we work to develop a plan to optimize our customer’s online efforts, maximize their ROI and meet their digital marketing goals.  Read more about our Data & Analytics services.