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dictionary | November 23, 2015

Pay Per Click (PPC)

Definition

(noun) Adverts on web pages that charge a fee to the company being advertised each time the advert is clicked.

Example

“With the right strategy, we can generate visits to this website through our PPC efforts.”

Alternate definition: To cross the bridge to reach new clients, sometimes you have to pay a toll.

On a Related Note

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