(noun) A site created for a specific audience that provides a way to access a deeper, more comprehensive site. A portal can be a vortal (vertical portal; narrow topic, specific vertical) or a hortal (horizontal portal; broad topic).


“The university housing portal site is designed to offer access to almost everything students need to manage their housing options and payments.”

Alternate definition: A rabbit hole that leads to a wide array of information and services based on specific areas of interest.

On a Related Note

Imaginuity’s development team stays fluent in the best practices and all the major tools of the industry to effectively plan and account for an infinite range of variables that websites encounter. We work closely with our customers as strategic partners to ensure the technology achieves greater ROI. Learn more about our Technology capabilities.

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