(noun) External marketing efforts involving a paid placement used to amplify and bring awareness to owned and earned content.
“The paid media component of the client’s marketing plan included both display ads and branded content. ”
Alternate definition: Pay to play is essential these days.
On a Related Note
At Imaginuity, our creative team is tasked with ensuring you present your best foot forward at every touch point. So, whether it’s in the digital or traditional space, our creative process remains the same: analyzing the targeted audiences, researching the competition, and diving into the communication strategy to hone the most appropriate and meaningful message. Read more about our Creative strengths.